https://anthonynebel.com/ Ad breakdowns and guides from creative strategist Anthony Nebel: what's working in paid social, CTV and Google ads, and how to use it. en-us https://anthonynebel.com/videos/be-skeptical-of-ai-prompting/https://anthonynebel.com/videos/be-skeptical-of-ai-prompting/Tue, 14 Apr 2026 00:00:00 GMTVideoBe skeptical of ai prompting https://anthonynebel.com/videos/a-simple-video-generated-46k-in-revenue/https://anthonynebel.com/videos/a-simple-video-generated-46k-in-revenue/Sat, 04 Apr 2026 00:00:00 GMTVideoAd Breakdown #1: how a faceless couch video with no talking head and no crazy edits drove over $46k on TikTok Shop. https://anthonynebel.com/videos/two-metrics-for-incremental-reach/https://anthonynebel.com/videos/two-metrics-for-incremental-reach/Mon, 09 Mar 2026 00:00:00 GMTVideoTwo metrics for incremental reach https://anthonynebel.com/videos/feeding-your-ad-account-like-you-feed-your-body/https://anthonynebel.com/videos/feeding-your-ad-account-like-you-feed-your-body/Wed, 04 Mar 2026 00:00:00 GMTVideoScaling your ad accounts is much like building muscle; consistent input of the right ad creative leads to finding a winner. https://anthonynebel.com/videos/do-this-before-running-ads-for-local-business-owners/https://anthonynebel.com/videos/do-this-before-running-ads-for-local-business-owners/Sun, 01 Mar 2026 00:00:00 GMTVideoAre you looking to make your Meta ads work effectively even with a low budget? https://anthonynebel.com/videos/avoid-these-simple-mistakes-when-shooting-video/https://anthonynebel.com/videos/avoid-these-simple-mistakes-when-shooting-video/Mon, 23 Feb 2026 00:00:00 GMTVideoLearn how to improve your video production skills by avoiding common mistakes that can ruin your footage. https://anthonynebel.com/videos/meta-3-static-ads/https://anthonynebel.com/videos/meta-3-static-ads/Mon, 23 Feb 2026 00:00:00 GMTVideoWe're diving into three ad formats for the new meta andromeda update to boost creative diversity. https://anthonynebel.com/videos/quality-over-quantity-of-creatives/https://anthonynebel.com/videos/quality-over-quantity-of-creatives/Sat, 21 Feb 2026 00:00:00 GMTVideoQuality over quantity of creatives https://anthonynebel.com/videos/ad-review-1/https://anthonynebel.com/videos/ad-review-1/Fri, 13 Feb 2026 00:00:00 GMTVideoAd review #1 https://anthonynebel.com/videos/tips-before-you-create-your-first-ai-video/https://anthonynebel.com/videos/tips-before-you-create-your-first-ai-video/Wed, 11 Feb 2026 00:00:00 GMTVideoAre you ready to dive into the world of AI video creation? https://anthonynebel.com/videos/whats-multi-advertiser-ads-on-meta/https://anthonynebel.com/videos/whats-multi-advertiser-ads-on-meta/Wed, 24 Sep 2025 00:00:00 GMTVideoWhat’s multi-advertiser ads on Meta? https://anthonynebel.com/videos/essential-core-flow-for-e-commerce/https://anthonynebel.com/videos/essential-core-flow-for-e-commerce/Wed, 24 Apr 2024 00:00:00 GMTVideoLearn the essential core flow for e-commerce and take your online business to the next level. https://anthonynebel.com/writing/how-to-write-a-cold-email/https://anthonynebel.com/writing/how-to-write-a-cold-email/Thu, 05 Jan 2023 00:00:00 GMTArticleTo write a cold email, research the recipient first, then send a short, personalized message with a subject line of about 50 characters or less. Say why you're reaching out, offer something useful, end with a clear call to action, and follow up after about a week. https://anthonynebel.com/writing/email-list/https://anthonynebel.com/writing/email-list/Mon, 29 Nov 2021 00:00:00 GMTArticleTo build an email list that converts, offer a lead magnet that matches what each visitor came for, and grow it with paid and organic traffic, sweepstakes, pop-ups and offline sign-ups. Aim for quality over size: 1,000 engaged subscribers are worth more than 10,000 freebie seekers. https://anthonynebel.com/writing/sms-marketing/https://anthonynebel.com/writing/sms-marketing/Thu, 18 Nov 2021 00:00:00 GMTArticleThe core SMS marketing best practices are to text only people who opted in, send once or twice a week at most, keep each text to 1 to 3 sentences with one call to action, and always say how to opt out. Texts that sound human get a warmer welcome. https://anthonynebel.com/writing/email-marketing-best-practices/https://anthonynebel.com/writing/email-marketing-best-practices/Thu, 11 Nov 2021 00:00:00 GMTArticleGood email marketing comes down to testing subject lines and preview text, segmenting subscribers by what they bought or browsed, using one call to action per email and removing people who never engage. Welcome and abandoned cart flows are among your most opened and best converting emails. https://anthonynebel.com/videos/html-email-tip/https://anthonynebel.com/videos/html-email-tip/Mon, 26 Jul 2021 00:00:00 GMTVideohtml email tip https://anthonynebel.com/writing/retail-customer-segmentation/https://anthonynebel.com/writing/retail-customer-segmentation/Sun, 25 Jul 2021 00:00:00 GMTArticleEcommerce customer segmentation splits shoppers into groups with shared traits so each gets offers that fit. Segment by demographics like age and income, psychographics like lifestyle and values, or behavior like abandoned carts and repeat orders, and start with your most profitable segment. https://anthonynebel.com/videos/that-film-on-teeth-by-claude-hopkins-breakdown/https://anthonynebel.com/videos/that-film-on-teeth-by-claude-hopkins-breakdown/Sun, 25 Jul 2021 00:00:00 GMTVideoThis breakdown focuses on the famous ad by Claude Hopkins "That Film On Teeth" and highlights the benefits for selling toothpaste during these olden times. https://anthonynebel.com/videos/zippo-that-worked-after-being-taken-from-the-belly-of-a-fish/https://anthonynebel.com/videos/zippo-that-worked-after-being-taken-from-the-belly-of-a-fish/Thu, 01 Jul 2021 00:00:00 GMTVideoZippo That Worked After Being Taken From The Belly Of A Fish Breakdown #4 https://anthonynebel.com/videos/the-man-in-the-hathaway-shirt-breakdown/https://anthonynebel.com/videos/the-man-in-the-hathaway-shirt-breakdown/Sat, 05 Jun 2021 00:00:00 GMTVideoLearn how I breakdown the Man in the Hathaway Shirt made by the famous David Ogilvy and how to use the psychology of this legendary ad into your sales letter. https://anthonynebel.com/videos/eugene-schwartz-legendary-ad-breakdown/https://anthonynebel.com/videos/eugene-schwartz-legendary-ad-breakdown/Fri, 04 Jun 2021 00:00:00 GMTVideoWe are breaking down Eugene Schwartz legendary ad How to Defend Yourself Against The HUMAN PARASITES That Want To Rule Your Life and honing in on some key points that make it powerful copy. https://anthonynebel.com/videos/rolls-royce-ad-breakdown-anthony-nebel/https://anthonynebel.com/videos/rolls-royce-ad-breakdown-anthony-nebel/Thu, 20 May 2021 00:00:00 GMTVideoI am starting a new series where I break down famous ads and emails that I find interesting so you can use these same psychological principals for your copywriting goals. https://anthonynebel.com/writing/leadership-qualities/https://anthonynebel.com/writing/leadership-qualities/Sun, 29 Nov 2020 00:00:00 GMTArticleThe leadership qualities that make a good leader include integrity, adaptability, listening, communication, purpose, courage, empathy and accountability. Nobody is born with them. You build them through small daily decisions that turn into habits. https://anthonynebel.com/writing/motivational-quotes-about-life/https://anthonynebel.com/writing/motivational-quotes-about-life/Sat, 10 Oct 2020 00:00:00 GMTArticleThis list collects 120+ motivational quotes about life and success, like Steve Martin's "Be so good they can't ignore you" and Maya Angelou's "Nothing will work unless you do." Quotes give you a boost, but only consistent daily action changes your life. https://anthonynebel.com/writing/manifestation-journal/https://anthonynebel.com/writing/manifestation-journal/Fri, 02 Oct 2020 00:00:00 GMTArticleA manifestation journal is a daily journal that primes your mind to notice opportunities toward your goals. Each day, write three things you're grateful for, say your "I am" affirmations out loud, and set three intentional actions, because writing goals down without doing the work changes nothing. https://anthonynebel.com/writing/how-to-build-confidence/https://anthonynebel.com/writing/how-to-build-confidence/Wed, 02 Sep 2020 00:00:00 GMTArticleConfidence isn't something you're born with; you build it through experience. Do uncomfortable things on purpose, set small goals you can hit, and keep practicing until results prove your skills to you. Then track your progress, reflect, adjust and repeat. https://anthonynebel.com/videos/12-copywriting-tips-for-small-business-owners-and-what-you-n/https://anthonynebel.com/videos/12-copywriting-tips-for-small-business-owners-and-what-you-n/Mon, 20 Jul 2020 00:00:00 GMTVideoI talk about 12 copywriting tips you can apply if you are a small business owner and what you need to do to make your landing pages convert. https://anthonynebel.com/writing/how-to-use-a-journal-effectively/https://anthonynebel.com/writing/how-to-use-a-journal-effectively/Fri, 17 Jul 2020 00:00:00 GMTArticleTo journal effectively, make it action-focused: write your goals, pick the three most important tasks each day and reflect on what went well and what to fix. If you're new, start with 1 minute: one gratitude line in the morning and one sentence about your day at night. https://anthonynebel.com/videos/treat-your-customers-with-respect-i-thought-it-was-common-se/https://anthonynebel.com/videos/treat-your-customers-with-respect-i-thought-it-was-common-se/Mon, 13 Jul 2020 00:00:00 GMTVideoI tell you why you should treat your customers with respect from a personal story where you want to treat them just like family. https://anthonynebel.com/videos/how-to-go-from-0-to-100-followers-on-twitter-for-free/https://anthonynebel.com/videos/how-to-go-from-0-to-100-followers-on-twitter-for-free/Fri, 03 Jul 2020 00:00:00 GMTVideoI show you what I did to go from 0 to 100 followers on Twitter when I had no connections, no background, no nothing, and how I am continuing to increase my followers.Twitter: theanthonynebel https://anthonynebel.com/videos/how-to-use-power-words-to-boost-your-conversions/https://anthonynebel.com/videos/how-to-use-power-words-to-boost-your-conversions/Tue, 30 Jun 2020 00:00:00 GMTVideoI talk about how to use power words that you can use to boost your conversions on your landing page or blog or whatever and why you should start using them. https://anthonynebel.com/videos/7-must-read-copywriting-books-for-beginners/https://anthonynebel.com/videos/7-must-read-copywriting-books-for-beginners/Sat, 27 Jun 2020 00:00:00 GMTVideoI talk about books (that I've actually read...shocker I know...) on the copywriting books I recommend for beginners and intermediates who want to learn copy. https://anthonynebel.com/videos/the-mistakes-ive-learned-from-my-awkward-first-sales-call/https://anthonynebel.com/videos/the-mistakes-ive-learned-from-my-awkward-first-sales-call/Mon, 22 Jun 2020 00:00:00 GMTVideoBasically, it's just me talking about the mistakes about how cringey my first sales call was (you gotta start somewhere...) Add me on twitter/insta: antnebel https://anthonynebel.com/writing/first-sales-call/https://anthonynebel.com/writing/first-sales-call/Fri, 19 Jun 2020 00:00:00 GMTArticleOn your first sales call, lead the conversation, explain the value before you give a price, and say statements without a rising, question-like tone. Have a short pitch ready for who you are, then move through the call in stages: small talk, learning about their business, then the offer. https://anthonynebel.com/videos/5-tips-on-productive-writing-habits-you-can-use-instantly/https://anthonynebel.com/videos/5-tips-on-productive-writing-habits-you-can-use-instantly/Wed, 17 Jun 2020 00:00:00 GMTVideoI go over some tips with my awkward self on how I become more productive as a writer and how you can incorporate it yourself. https://anthonynebel.com/writing/how-to-write-conversationally/https://anthonynebel.com/writing/how-to-write-conversationally/Fri, 12 Jun 2020 00:00:00 GMTArticleTo write conversationally, write the way you talk. Read each line out loud as you type, start sentences with "And" or "But" when it flows better, write headlines like the next sentence, and have a friend read your draft aloud so you hear where it stumbles. https://anthonynebel.com/writing/65-hours-meditation/https://anthonynebel.com/writing/65-hours-meditation/Fri, 05 Jun 2020 00:00:00 GMTArticleAfter 65 hours of meditating about 20 minutes a day, the biggest change was a calm, rational third-person view of my own emotions that showed up around the 40-hour mark. I also got steadier focus for creative work, more self-awareness and slightly better self-discipline. https://anthonynebel.com/videos/principles-of-marketing-market-media-and-message/https://anthonynebel.com/videos/principles-of-marketing-market-media-and-message/Mon, 09 Dec 2019 00:00:00 GMTVideoI go over this deceivingly simple concept of the 3 M's of Marketing and helping you understand the foundation for what it takes for any business to succeed. https://anthonynebel.com/videos/how-to-write-copy-for-a-website-7-ways-to-think-about/https://anthonynebel.com/videos/how-to-write-copy-for-a-website-7-ways-to-think-about/Mon, 02 Dec 2019 00:00:00 GMTVideoI teach you how to write copy for a website which is slightly different from writing copy compared to an email or advertisement. https://anthonynebel.com/videos/how-to-write-your-about-page-for-a-website-a-complete-guide/https://anthonynebel.com/videos/how-to-write-your-about-page-for-a-website-a-complete-guide/Sun, 01 Dec 2019 00:00:00 GMTVideoI tell you how to write your about page for a business or website telling you specific tips you can apply immediately. https://anthonynebel.com/writing/target-audience/https://anthonynebel.com/writing/target-audience/Sat, 30 Nov 2019 00:00:00 GMTArticleTo define your target audience, decide exactly who you sell to by demographics like age, income and location, and by behavior like interests and buying motivation. With no data, check the niche is big enough, can afford you and already buys similar products; with data, follow who actually buys. https://anthonynebel.com/videos/how-to-write-an-about-page-for-a-website-6-common-mistakes/https://anthonynebel.com/videos/how-to-write-an-about-page-for-a-website-6-common-mistakes/Wed, 27 Nov 2019 00:00:00 GMTVideoI talk about 6 of the most common mistakes I see when websites create their about page and how you can fix them easily. https://anthonynebel.com/videos/how-to-write-copy-for-facebook-ads-2019/https://anthonynebel.com/videos/how-to-write-copy-for-facebook-ads-2019/Tue, 26 Nov 2019 00:00:00 GMTVideoI go over 8 ways on how to write copy for Facebook Ads and how it is slightly different from writing copy from other social media. https://anthonynebel.com/videos/7-copywriting-tips-for-beginners/https://anthonynebel.com/videos/7-copywriting-tips-for-beginners/Fri, 22 Nov 2019 00:00:00 GMTVideoI go over the essential 7 copywriting tips especially for beginners who are brand new to copy and not sure what to focus on. https://anthonynebel.com/videos/5-tips-on-how-to-craft-the-perfect-guest-post-pitch-proposal/https://anthonynebel.com/videos/5-tips-on-how-to-craft-the-perfect-guest-post-pitch-proposal/Wed, 20 Nov 2019 00:00:00 GMTVideoI teach you 5 tips you can apply to write the perfect Guest Post Pitch for your business. https://anthonynebel.com/videos/7-copywriting-tips-to-help-boost-your-sales/https://anthonynebel.com/videos/7-copywriting-tips-to-help-boost-your-sales/Wed, 20 Nov 2019 00:00:00 GMTVideoI go over 7 CRUCIAL copywriting tips that you should not overlook when writing copy for anything. https://anthonynebel.com/videos/how-to-write-your-win-back-emails/https://anthonynebel.com/videos/how-to-write-your-win-back-emails/Tue, 19 Nov 2019 00:00:00 GMTVideoI teach you how to write your win back emails properly to get your subscribers active again. https://anthonynebel.com/writing/how-to-write-better-sentences/https://anthonynebel.com/writing/how-to-write-better-sentences/Fri, 15 Nov 2019 00:00:00 GMTArticleTo write better sentences for business, make the meaning crystal clear in plain English first, then add rhythm by varying sentence length. Use power words, specific facts and vivid detail, keep sentences short, and write the way your reader talks, not the way English class taught you. https://anthonynebel.com/videos/how-to-create-an-abandoned-cart-email-series/https://anthonynebel.com/videos/how-to-create-an-abandoned-cart-email-series/Wed, 13 Nov 2019 00:00:00 GMTVideoI teach you the basics of how to create an abandoned cart email series if you aren't sure how to structure them. https://anthonynebel.com/writing/meeting-request-email-templates/https://anthonynebel.com/writing/meeting-request-email-templates/Mon, 11 Nov 2019 00:00:00 GMTArticleA good meeting request email is short, has a clear subject line, says who you are and why you're writing, and asks only for a reply, not a set time and place. Save scheduling for the next email, and use a P.S. for a quick call to action. https://anthonynebel.com/videos/4-ways-on-how-to-get-more-email-subscribers/https://anthonynebel.com/videos/4-ways-on-how-to-get-more-email-subscribers/Sat, 09 Nov 2019 00:00:00 GMTVideoI show you 4 strategies to help you get more email subscribers for your online business whether you are a blogger, entrepreneur, or just a regular guy who wants more email subscribers. https://anthonynebel.com/videos/how-to-craft-a-welcome-email-series-like-a-pro/https://anthonynebel.com/videos/how-to-craft-a-welcome-email-series-like-a-pro/Sat, 02 Nov 2019 00:00:00 GMTVideoYour welcome email series is the very first email that they receive when they stop in to subscribe and check you out. https://anthonynebel.com/writing/112-copywriting-dos-and-donts/https://anthonynebel.com/writing/112-copywriting-dos-and-donts/Fri, 01 Nov 2019 00:00:00 GMTArticleGood copy starts with headlines, so write lots of them, then use specific facts, simple words, stories, proof and one clear call to action. Don't delay the sale, switch tone midway, trick customers or guess what the market wants. Test the headline, opening, body copy and offer. https://anthonynebel.com/videos/5-tips-on-how-to-increase-email-subscribers/https://anthonynebel.com/videos/5-tips-on-how-to-increase-email-subscribers/Wed, 30 Oct 2019 00:00:00 GMTVideoI go over 5 tips on how to improve your email subscriber list and gain more followers. https://anthonynebel.com/videos/how-to-exactly-create-that-first-perfect-welcome-email/https://anthonynebel.com/videos/how-to-exactly-create-that-first-perfect-welcome-email/Tue, 29 Oct 2019 00:00:00 GMTVideoI go step-by-step on how to exactly create your first perfect welcome email which works for many businesses. https://anthonynebel.com/videos/3-psychological-reasons-why-people-dont-open-your-emails/https://anthonynebel.com/videos/3-psychological-reasons-why-people-dont-open-your-emails/Mon, 28 Oct 2019 00:00:00 GMTVideoPeople don't really pay attention to the psychological reasons of WHY people don't open your emails. https://anthonynebel.com/videos/5-simple-b2b-email-mistakes/https://anthonynebel.com/videos/5-simple-b2b-email-mistakes/Mon, 28 Oct 2019 00:00:00 GMTVideoThis video shows you 5 potential simple mistakes you could be making in your B2B emails. https://anthonynebel.com/writing/how-power-words-affect-conversions-infographic/https://anthonynebel.com/writing/how-power-words-affect-conversions-infographic/Sun, 20 Oct 2019 00:00:00 GMTArticleThe five most persuasive words in English are often listed as you, free, because, instantly and new. Tests back them up: giving a reason with "because" raised agreement in a Harvard copier study from 60% to over 90%, and Sumo saw a 422% conversion lift from adding "new". https://anthonynebel.com/writing/1039-power-words/https://anthonynebel.com/writing/1039-power-words/Fri, 18 Oct 2019 00:00:00 GMTArticlePower words are words that trigger an emotional response, so readers keep reading and feel moved to act. This list groups 800+ of them into 9 categories, from fear, greed and trust to curiosity and vanity, with examples of how brands use them. https://anthonynebel.com/writing/write-about-page/https://anthonynebel.com/writing/write-about-page/Tue, 15 Oct 2019 00:00:00 GMTArticleA good about page is about your reader, not you. Lead with a clear, benefit-driven headline, tell a short story your audience relates to, add a photo and testimonials that answer their doubts, and end with a clear call to action, like joining your email list or contacting you. https://anthonynebel.com/writing/5-psychological-reasons-why-people-dont-read-your-email/https://anthonynebel.com/writing/5-psychological-reasons-why-people-dont-read-your-email/Sun, 13 Oct 2019 00:00:00 GMTArticlePeople skip emails that arrive at the wrong time for their mood, read as boring, miss their real problems, run too long for a phone or carry a weak subject line. Test your send times, weave stories into your message and write 10 subject lines before you pick one. https://anthonynebel.com/writing/5-silly-mistakes-when-writing-b2b-emails/https://anthonynebel.com/writing/5-silly-mistakes-when-writing-b2b-emails/Fri, 11 Oct 2019 00:00:00 GMTArticleThe most common B2B email mistakes are sounding robotic, talking only about yourself, sending from a free Gmail address, forgetting a busy person is reading, and not researching their business. To get replies, write like a normal person and open with a quick, useful idea for them. https://anthonynebel.com/writing/3-simple-rules-for-guys-to-instantly-be-fashionable/https://anthonynebel.com/writing/3-simple-rules-for-guys-to-instantly-be-fashionable/Tue, 17 Sep 2019 00:00:00 GMTArticleTo dress well as a guy, follow three rules in order: fit, quality, then brand. A tailored $50 suit looks better than an oversized $5,000 one, so get clothes tailored and try a size down. Then buy clothes that last, and worry about brand names last. https://anthonynebel.com/writing/how-to-really-gain-weight-as-an-ectomorph/https://anthonynebel.com/writing/how-to-really-gain-weight-as-an-ectomorph/Fri, 30 Aug 2019 00:00:00 GMTArticleTo gain weight as an ectomorph, eat more calories than you burn every single day and get gradually stronger in the gym. Weigh yourself each morning, compare weekly averages, and aim for 0.5 to 1 lb a week. If the scale stalls, eat more. https://anthonynebel.com/writing/how-i-learned-2200-kanji-in-14-days/https://anthonynebel.com/writing/how-i-learned-2200-kanji-in-14-days/Fri, 09 Aug 2019 00:00:00 GMTArticleTo memorize kanji faster, learn each character's English meaning with Heisig's Remembering the Kanji, turn its parts into a vivid story tied to your own memories, and review in Anki. I made stories for all 2,200 kanji in 14 days and kept about 40% after the first pass. https://anthonynebel.com/writing/14-copywriting-tips-learned-from-the-masters-and-easily-applicable/https://anthonynebel.com/writing/14-copywriting-tips-learned-from-the-masters-and-easily-applicable/Thu, 25 Jul 2019 00:00:00 GMTArticleThe best copywriting tips from the old masters come down to a few fundamentals: write so a sixth grader can follow, know your customer inside out, and sound like a conversation. Then edit hard, answer every objection for the most skeptical reader, and test against your control. https://anthonynebel.com/writing/how-to-properly-plan-your-goals-to-achieve-anything-in-life/https://anthonynebel.com/writing/how-to-properly-plan-your-goals-to-achieve-anything-in-life/Sun, 02 Jun 2019 00:00:00 GMTArticleTo plan your goals, set SMART goals as best you can, brainstorm a rough plan, measure your progress, and keep what works or change what doesn't. Focus on the process you control, like daily hours of work, because a messy plan you follow beats a perfect one you never start. https://anthonynebel.com/writing/how-to-develop-self-discipline/https://anthonynebel.com/writing/how-to-develop-self-discipline/Fri, 24 May 2019 00:00:00 GMTArticleSelf-discipline is doing an action at a set time regardless of how you feel, and you build it through small daily decisions. Choose the harder option in tiny moments, make temptations inconvenient, set deadlines, and train it with habits like meditation, cold showers and runs without music. https://anthonynebel.com/writing/how-to-use-boredom-to-create-the-life-you-dream/https://anthonynebel.com/writing/how-to-use-boredom-to-create-the-life-you-dream/Tue, 21 May 2019 00:00:00 GMTArticleBoredom is a signal, not the problem; what you do next is what counts. To use it to your advantage, separate productive boredom, like meditation or focused work on your goals, from the unproductive kind, then build a strong why and habits that train you to push through. https://anthonynebel.com/writing/best-email-marketing-services/https://anthonynebel.com/writing/best-email-marketing-services/Sat, 18 May 2019 00:00:00 GMTArticleThe best email marketing service depends on your business. Mailchimp suits beginners testing email for free, ConvertKit fits bloggers, Klaviyo or Omnisend fit ecommerce stores, Drip suits automation-heavy mid-size businesses and Infusionsoft (now Keap) suits big operations. https://anthonynebel.com/writing/an-almost-perfect-guide-to-creating-your-morning-routine/https://anthonynebel.com/writing/an-almost-perfect-guide-to-creating-your-morning-routine/Sat, 11 May 2019 00:00:00 GMTArticleTo create a morning routine, first decide what you want from it, like energy, focus or fitness, then pick habits that serve that goal. Start small, such as one minute of meditation, because changing everything at once drains your willpower. Around day 60 the habits start to feel automatic. https://anthonynebel.com/writing/winback-emails/https://anthonynebel.com/writing/winback-emails/Sat, 04 May 2019 00:00:00 GMTArticleA win-back email campaign is a short series that nudges inactive subscribers to engage again. Find out why they went quiet, prioritize past buyers by recency, frequency and order value, send 2 to 3 personal emails with one clear benefit, then remove anyone who stays silent. https://anthonynebel.com/writing/how-to-be-more-product-with-10-simple-gmail-tricks/https://anthonynebel.com/writing/how-to-be-more-product-with-10-simple-gmail-tricks/Sat, 27 Apr 2019 00:00:00 GMTArticleTo be more productive in Gmail, check email in batches instead of all day and decide on every message: do it, archive it, delete it or defer it. Then let filters and labels route newsletters and receipts out of your inbox, and save canned responses for replies you repeat. https://anthonynebel.com/writing/a-night-routine-to-maximize-your-sleep-and-productivity/https://anthonynebel.com/writing/a-night-routine-to-maximize-your-sleep-and-productivity/Tue, 23 Apr 2019 00:00:00 GMTArticleA productive night routine is a short set of habits you do at the same time every night. Start with a consistent bedtime, less screen time and a quick plan for tomorrow, keep each new habit as small as 1 minute, then add extras like journaling, fiction or sleep tea. https://anthonynebel.com/writing/abandoned-cart-emails/https://anthonynebel.com/writing/abandoned-cart-emails/Fri, 19 Apr 2019 00:00:00 GMTArticleAn abandoned cart email reminds a shopper who left checkout what they were buying and gives them an easy way back. Send a friendly reminder about an hour after they leave, a second nudge 6 to 8 hours later, and save any discount for the third and final email. https://anthonynebel.com/writing/welcome-email-sequence-templates/https://anthonynebel.com/writing/welcome-email-sequence-templates/Thu, 11 Apr 2019 00:00:00 GMTArticleA welcome email sequence is a series of emails, sent a few days apart, that builds a relationship with new subscribers. Deliver the freebie and introduce yourself first, then send a quick win, your story and more value before any pitch. Three to five emails is a good start. https://anthonynebel.com/writing/gary-halbert-30-day-challenge/https://anthonynebel.com/writing/gary-halbert-30-day-challenge/Mon, 08 Apr 2019 00:00:00 GMTArticleThe Gary Halbert 30 day challenge is a copywriting study plan. Read nine classic advertising books without notes, copy nine famous ads by hand, reread with notes, move them onto 3x5 index cards, study your product, take days off, then write and edit a first draft.