I have to say your welcome email is probably one of the most important emails to write, mainly because it is the customer’s first impression of you.
Learning how to craft a welcome email sequence template isn’t hard, but there are tips and techniques to improve your customer experience and sales.
But What Exactly Is A Welcome Email Series?
A Welcome Email Series is an email sequence where you send out multiple welcome emails separated by a time interval where each one builds upon another to build a relationship with your customers.
Here Is What A Welcome Email Series Template Can Do For You:
- Create an amazing first impression of your business.
- Help build a relationship with your customer.
- Build brand loyalty
- Build trust and bonds
- Helps establish your authority.
- Solve a specific problem in your customer’s life…
- And people remember you
That is why it is incredibly vital to have a strategy so that subscribers will “go along the journey” and build a connection.
But not everybody who visits your site automatically subscribes automatically. So you first need to give them an incentive.
But Before we get into that…
Here’s What We Will Cover:
- How To Increase Your Email Opt-in Rate
- How To Craft The Ultimate First Welcome Email
- Guidelines On How To Create Your Welcome Email Series Specifically For Your Business
- Frequently Asked Questions
- And what you should do after learning all of this information…
So How Exactly Do We Increase The Opt-in Rate So People See Our First Welcome Email?
Let’s give you a quick tutorial on landing page design with some quick dirty tips to help you boost those opt-in rates.
Give them an Incentive
Humans by nature love free things. So in order to get their email address, you need to give them something they want.
For example, If you are an eCommerce store, give them a 10% discount or do something different like offer free shipping forever.
If you are a blogging website, give them a valuable guide on “How to…”
Meera Kothand does a great job with it below…
Here are some more ideas to help jog around your creative brain juice:
- A Free (and valuable) eBook
- A Free Strategy Session
- A Discount (20% Off)
- Exclusive Information
- 30-Day Free Trial (60 If you want to distinguish yourselves from other competitors)
- A Free Photography Session
- Some Community Support
- Free Training
- A Cheat Sheet
- A Template
You want to give them something VALUABLE and unique because they are giving you access for you to contact them!
These are possible future customers who might be interested in what you offer!
Add A Way To Opt-In Email On The Side Or At The Bottom Of Your Article
Not only are we selfish, but people are also lazy. This means they will only come on your website for that specific article and head out.
So I advise you to put your opt-in email article on every page but never on the very top because readers don’t know if your free eBook is worth any value until they realize you provide awesome content through your article!
There are some exceptions to this, like if you create an exclusive landing page for your newsletter where people can sign up… (and then sell them through a sales email…)
Or if you are well known already in your community and know that the content you offer will already be valuable.
That’s why to increase your opt-in rate your article needs to be amazing with valuable and useful content. It has to be SOOO good that they won’t ever need any other article for that specific subject.
You basically need to prove your worth.
So if they see your article is actually amazing, then they might check out another article. And another.
Until at one point the reader says, “maybe the free eBook they are offering is pretty damn awesome…” And maybe they might hit that subscribe button.
Your Call To Action On Your Email Newsletter
You can actually edit the text inside the boxes where you enter your first name and email address. And that’s the only information you really need.
You also want your call to action to have a specific text instead of the usual “enter.”
Here’s a good example of what it should look like:
You can see John Carlton (an incredibly well-known copywriter) clearly labels the first name, the PRIMARY email address, and a call to action with a clear red button.
Here are some more examples:
- Click Here To Get Your Free Report Now!
- Click Here For Your 10% Discount Code!
- Click Here For Your Free Course On Email Autoresponders!
You need the first name to make the email more personalized and you need the PRIMARY email address of your reader. (Although it will be easier the less things they have to fill out.)
You don’t want to be seen as spam and be put into their second email addresses primarily meant for spam.
“It is always better to be in the spam box of your Primary email address than the primary email in your spam email address!”
Place Your Email Address Welcome Box On Every Page Of Your Site
You don’t know when customers will want to sign up.
You also don’t know where they are going to land first. To maximize your welcome email opt-in rate, you need to place it everywhere!
This includes your about page, contact page, home page, every article you write (maybe not the landing page for a product but you get the point!)
And that wraps up most of the tips to help people start subscribing into your content from organic results.
So now it is time to actually start crafting your first welcome email!
Here Is A Welcome Email Series Template You Can Use Immediately
- Email 1: The Welcome Email
- Email 2: Give Valuable Content
- Email 3: Your Background Story
- Email 4: Give Some More Valuable Content + Teaser
- Email 5: Valuable Content + Tease At Your Next Product
- Email 6: (Optional): Sell Your Service
- Email 7: (Optional) : Recommendation
Here is what you should accomplish in your first welcome email:
- Greet Them By Their Name (ex. Hey John!)
- Hook Them
- Outline What’s In The Email
- Introduce Yourself And Your Business
- Give Incredible Value
- Connect To Your Community
- Tease Them (Add a P.S.)
These are some rough guidelines that will help you get the most out of your first email welcome.
Greet Them By Their Name
You want this email to sound like it is coming from a friend, so a friendly way to start off an email is to say something like:
- Hey John,
- Hi John,
- What’s up John,
- Yo John, how you doin’ boi???
Make the voice something that is consistent with your brand. What you DO NOT want to do is start off cold and inhumane like:
- Dear Subscriber,
- Hello There,
Which is going to make that reader subconsciously(they don’t even realize it’s happening) throw it away in the spam box when they get a whiff of something salesy.
Hook Them With The First Sentence
So after you greet them, you need to hook them. Have something interesting to say. Give them a hearty welcome. Tell them what exactly you are offering in this email. Use sublines to make the emails easier to read.
Brief Description Of Who You Are And How You Can Help Them
Tell them a brief description of who you are and how you can help them.
That’s all you need in the first welcome email.
In future emails you can add more about yourself but we want to make this email as compact and powerful as possible. If you’d like you can experiment with adding:
- Fun facts about yourself
- Some more details (like how you’ve struggled with their problem)
Give Them Something Insanely Valuable That They Can’t Live Without
This is where you give away whatever you promised in the subscription box, whether it is a free consultation or an eBook.
This should be seen as valuable in the customer’s eyes.
That free eBook you gave should be something you were proud of making that has useful, applicable content and will make your customers’ lives better.
Connect Them With Your Community
If you don’t have one yet, that’s fine because you can always add this one later. But you want them to have the chance to connect with similar people with similar problems.
This is the time to connect them with your Facebook Groups and Instagram and also helps establish yourself as a credible authority.
You also want them to whitelist your email (and give extremely clear directions on how to do that) so they know your email won’t be in the spam box and prioritize it if they see value in this email.
Don’t Forget To Include The P.S.
Everyone enjoys reading the P.S. and is something old school where people would skip half of the article to glimpse at the P.S.
So this is your second chance to have a call to action for them! Here are some cool things you can do with the P.S:
- Create a Teaser For Your Next Email
- Directly Sell Them Your Services (Advanced Technique That Works For Well Known People)
- Create A Call To Action (Ex. Don’t Forget To Whitelist)
- Add A Fun Fact and make it more personable.
Jordan does a great job with her P.S. below…
Start having fun with all sorts of different things you can write about!
Anyway… I wrote an example welcome series I would write if I was going to have my own dating personal blog.
Email 1 Example
Subject: Welcome to my Family!
Preview: I’m thrilled we have another member to join!
I really wanted to give you a big welcome for joining my newsletter!
Now, before I go any further, here’s the link to download your free ebook guide to attract beautiful women in your life!
>>Click Here to Download Your Free Ebook<<
Who Am I And Why Should You Listen To Me?
I used to be a recent college graduate who didn’t seem to fit in with the 9-5 corporate life with absolutely no dating experience who wanted to meet and date beautiful girls… (like many of you!)
So I used to work my butt off, barely surviving on freelancing and writing articles while talking with women all night just to figure out how to attract more beautiful women in my life.
I have been doing this for a while and I can really understand the struggles you are going through.
The best part? I could finally “crack the code.”
And I’m really glad I have the chance to share these secrets with you FOR FREE so you can experience the same results as me!
But I’ll get into that a bit later…
Here’s what you can expect from me:
Every Monday at 8:13am PST I will send out juicy PRACTICAL tips that you can apply immediately to your dating life.
If it’s okay with you, I might send out emails at random times if I find content that may be useful to you.
Of course, you can always check on my blog to see if I have written anything recently that might help you.
Here’s what you can do now:
Step 1: Whitelist and prioritize all emails from me – Anthony. Now sure how to whitelist? If you are using Gmail, scroll up to the top right of the email and see three vertical dots saying “more.” Click that and you should see “Add Anthony To Your Contacts List”
Step 2: Come hangout with me on Facebook! Click here and join my EXCLUSIVE Facebook Group.
This community is a place where you can surround yourself with like-minded guys starting out who are trying to do the same thing as you – meet more beautiful women!
Of course, if you have any questions, just hit reply and ask away! I’d be happy to answer!
P.S. Tomorrow I will send out an email that reveals the single most important secret for meeting women.
So keep an eye out for it bright and early.
WARNING: Most guys have never heard of this secret before!
So getting a brief analysis, I welcomed John into my newsletter and immediately gave him his freebie. I then explained who I was and what to expect from me.
And I finished with a teaser at the end for the next email in my P.S.
Now, this is a pretty long email which is fine since you don’t know what he will read and you have sublines to make it easy for him to jump around.
Email 2: Give Them Some Valuable Content
The second email is pretty damn important because if they enjoyed your first email, this is the time for it to shine and keep your spot in the subscribers’ email list.
I recommend giving them an actionable, practical tip they can use IMMEDIATELY.
Something to show you differ from your competitors and that you want to give value to your audience.
And you want to give them a quick win. This will help build trust because if they actually follow your advice and it works, well then that instantly establishes you as credible.
For example, in the email below, I wanted to help guys new to dating women to have success immediately by implementing a tip to approach women.
It’s because they find it difficult to even approach them before even starting a conversation!
Email 2 Example
Subject: Simple and easy tip to meet ANY woman instantly and improve leaps and bounds!
Preview: I will reveal this secret that I have constantly used throughout the years.
If you read the P.S. from the last email I sent you (and maybe even couldn’t catch a wink of sleep) then I bet you are ready to be shocked by this simple and easy tip to meet ANY woman instantly!
*Drum roll, please*
Okay… so what exactly is this technique that I have been hyping on?
This advice is meant for the newbies but applies to everyone.
But it is called… The Three Second Rule!
Sigh… I know I disappoint some of you veterans with this, but it is one fundamental to having good game.
So to the beginners who don’t know, the Three Second Rule is simple… you see a woman you find attractive and you have 3 seconds to meet her.
Now why is this important?
Because you are going to psych yourself up and start coming up with excuses for not meeting her.
- I’m not attractive
- Why would she want to talk with me
- Yada yada yada…
Listen, man, the only way to get better with women is to start by talking to more women!
Many guys that I have taught before read up and digest all this information on how to interact with a woman, the best ways to get your first kiss, the best way to get her phone number…
They understand THE THEORY, but can’t actually put it to practice. You know what I call that? USELESS INFORMATION.
You will only truly learn once you stumble, stutter, and act awkward when you actually approach a woman.
Listen here, approach anxiety is what all guys deal with in the beginning and will always have, even if you are a veteran.
Veterans actually learn to use approach anxiety to fuel themselves to meet the next girl.
So if you feel you aren’t approaching enough women, give the three second rule a shot.
Remember: Just by going up to her and saying hi is already a win because you can’t control how she reacts afterward (She can start freaking out suddenly for no apparent reason…)
That’s all I wanted to share. Till next time…
P.S. If you think these tips are helpful, let me know by hitting reply on this envelope and giving me your thoughts. I really appreciate it. Thanks!
Email 2 Analysis
In the example above, I gave John some legit advice to help approach women for the first time (since John has difficulty approaching women.)
I also recommended replying which helps build engagement and lets me know if this is the type of content people would like to see.
Email 3: Give Your Background Story
Once you establish yourself as a legit authority on whatever topic you chose, now is the time to explain your story.
What’s the story behind your company (or yourself) and why are you qualified to solve their problem?
Email 3 Example
Subject: You only know 10% of my story…
I only gave you a quick glimpse of who I was in the first email, but I really wanted to elaborate more about who I really am.
My past self probably shares a lot of similarities with you if you are having problems meeting women.
So let me tell you a little about myself…
I was lucky growing up in an affluent household where I didn’t have to worry about making money. My parents just wanted to let me go to a great college, so I just focused on getting Straight A’s (which I did) throughout high school and the first couple years of college.
But I felt dead inside. Hollow inside. A zombie living day to day with no purpose in my life. And I knew for sure I wasn’t looking forward to continuing this existence slaving away at a comfy job for 9 hours at a company.
I knew I wanted to be an entrepreneur. And I also knew I wanted to date more beautiful women.
And this is coming from a college graduate with barely any dating experience and $150k in debt. This was also coming from a guy who was shy, addicted to video games, and had no job prospects available. So I was not in a good position in my life.
So in my mind here I am at rock bottom and I need to make a living and get good with women. So I searched online and stuck with copywriting.
So here I am living in my parent’s house learning copywriting for a couple months to actually make enough to live on my own in SoCal.
However, after a couple more months when my freelancing career was a bit more stable, and I had a bit more free time, I went out and meet women ALONE.
And this is coming from a guy who had NO EXPERIENCE in talking to women. So that first month was completely awkward. I was that typical guy who would just stay on the side of the club on my phone because i was just so goddamn nervous just THINKING about approaching a girl.
And I knew something had to change.
So the next night I decided to actually awkwardly approach women. And you know what? That was a win in my head. I didn’t make out, dance, or get laid for a while. But that didn’t matter in my head. I was actually heading towards my goals.
However, over time, I noticed my skills were exponentially improving, and I was getting a ton of results (make outs, dates, etc.) a year later, just from reading random dating articles online!
Now 2 years later, I can confidently say that I can attract women and help guys like you who are struggling to even approach women (cause I have been there.)
I can help you… but you have to be the one willing to change. Otherwise, nothing will change.
So that’s my biography in a nutshell.
Wishing you the best success with women,
Email 3 Analysis
In the example above, I told them a hero story about how I also struggled to meet with women and telling my journey on how I came to be who I am.
When you craft your story, you want to use specifics to make it more believable. You want them to read the next line one after the other until they reach the end of the email (which may take some time to nail down at first.)
Email 4: Give Them Even More Value
If you are not sure what to write, just continue to keep delivering value through your emails. The more value you create for your audience, the more trust you build and the stronger the relationship you will have with them.
Email 4 Example
Subject: Grab my 90 Day Improve Your Dating Life Checklist
Anthony here. I created this PDF checklist for you today that I think you would find useful!
It’s called the 90 Day Improve Your Dating Life Checklist, which is just a simple checklist to help guide you to have more success with women.
Here it is:
Grab This PDF Checklist “90 Day Improve Your Game” Now (no opt-in required out of the goodwill from my heart)
If you actually follow this, on the 90th day you will exponentially fast forward your skills to have more success with women.
Here is a sneak preview of what you will get in this checklist:
- The Kiss Test – How to instantly recognize when a girl is ready to be kissed (and make her want more.)
- How to make any woman attracted to you with just these few simple body hacks (these body language cues will make “YOU” the prize instead)
- The secret to make ANY girl aroused the moment you see her (and how to translate those desires into bed.)
- And much more!
And best of all, it’s ALL FREE!
So let’s make 2019 the year where things happen.
Email 4 Analysis
I helped John here by giving him an unexpected checklist that might help him in his journey to meet more women. No upsells, no anything.
Just building up trust and value.
Email 5: Give Them Even More Value + (Optional: Preview Sale)
You could have stopped at Email 3 or 4 but I feel that you can never go wrong if you keep providing more value for your customers who actually stick through to receive your emails.
That means you know that this person finds your content valuable and is the type of audience you are going for.
Subject: How To Keep A Relationship Iron-Clad Strong Forever!
I hope you have been using the techniques I have shared and hopefully been having some success with women.
I wanted to share with you some vital advice that is truly overlooked in keeping a relationship together.
Although it is always hard to approach a woman and start dating her instantly, I would argue it is harder keeping that relationship alive and strong.
This is because after 3 months, you snap out of your “rosy lens” and see her as an actual human being. This includes even her flaws. Suddenly you just might find yourself irritated if she is yelling your name to help with the laundry.
You now realize that you are actually sharing a life together… This includes both the fun and boring parts.
But you want to keep this relationship alive because this girl is truly the one for you, and I have just the simple tip for you that will make your relationships last forever.
And that is…
Having Great Communication!
What, you wanted a more exciting tip? Anthony, I already know this so give me something that I don’t actually know!
Tsk tsk, the reason I am saying this is that this is the Number 1 Overlooked Problem in Relationships.
Here, let me give you an example that you can understand.
You come home after work exhausted and want to rest and watch football. Your girlfriend barges in and starts complaining about how you didn’t do the laundry, wash the dishes, or haven’t spent time with her lately.
And you in your incredibly exhausted and grumpy state just don’t understand what is wrong with her!
And pay attention here, young chap, that women also have cues and what they say may not translate to what they mean.
Essentially, you have to literally “read between the lines.”
In the example above, she might have just had an incredibly stressful day and saying all those things may be her way of reducing her stress. The key point is:
You don’t know!
Analyze her body language, analyze her tone, understand why she is saying this even though she fully realizes you are tired from work.
That is why these sort of misunderstandings can form and can put a dent in your relationship.
Hope you found that useful.
P.S. Now, I have an upcoming seminar coming up here in Miami, FL if you’re interested in understanding more about women psychology here. I’ll fill you in when I get the details in my next email when I have more information.
Email 5 Analysis
In this example, I just wrote some facts John might have in the future if he enters a relationship.
If you have a product you are already offering, then you can segway into previewing a sale for your product.
This is completely optional and emails 1-4 would be enough before they see your broadcast emails.
But here is an example of how I would lead the welcome email series into a sales pitch.
Email 6: Selling Your Services (Optional)
Now if you have something to sell, this is a one way to segway from a welcome series to a sales email sequence (in this case it’s a fictional seminar.)
Subject Line: Limited Amount of Availability For My Seminar… Reserve Your Spot Now!
I am finally having my seminar here at Miami, Fl between March 12-15 and it is going to be JAM-PACKED with information about all you ever need to know about women, relationships, one nightstands, and MORE!
Here’s a small glimpse of what you can learn in the seminar:
- How To Get Women Approaching YOU (And make them 10x more interested)
- How To Make Woman Have The Best Sexual Experience In Their Life (with just this simple move that most guys don’t know)
- Create an irresistible online dating profile where women will have to fight for YOU (once you set this up, you can just run it in autopilot and choose who you want to date.)
- ..And much more!
Hurry up, because I’m hosting only this seminar for the ENTIRE year so I’m making this the biggest, best one to turn you all you chumps into lady-killers (just kidding, I love you guys)
Seats are currently running out, so you better hurry and RESERVE NOW
P.S. My Once A Year Seminar is first-come first serve so if you really want to come, I urge you to reserve now so you can have a seat available!
Email 6 Analysis
Throw up an offer because at this point you have built enough trust in them.
Email 7 Follow Up + Example (Optional)
You can also add this at the end of your welcome email sequence just to see what your audience really wants from you.
Subject: Would You Mind Some Feedback To Help You
Boy was that a killer seminar I hosted in Miami, FL where participants literally had their heads pounded with so much information for 3 days straight that they needed some time to rest.
The value I have thrown there was incredible to newcomers and veterans.
But anyway, I just wanted to hear from some people in my newsletter about what they think of my emails. Let me know through the reply what you want to hear more of and I’ll consider adding it in the future emails.
P.S. I was talking to my audience during my seminar and considered sharing these videos online so people who weren’t able to attend are able to also get value from this seminar. I’m still thinking about it but I’ll let you know what I think.
Email 7 Analysis
I also teased them into selling a video seminar if they didn’t come to the seminar.
Now How Do I Set This Up?
I used MailChimp when I started out, but now I am currently using ConvertKit.
But basically you would use an email service provider and once you finished crafting your text, you just copy and paste it and it will run on autopilot.
Note: Be sure to test out different variations on headlines and copy to see which one has a higher open rate!
Frequently Asked Questions
What Are Some Other Resources You Can Check Out To Help Craft My Welcome Series?
Do I have to follow this exact guideline?
No, you don’t! I created a sample welcome series template to help guide you through the process of how to make one. You can rearrange it, delete stuff, add new stuff to it.
Of course don’t copy my emails verbatim, but you can use it to inspire yourself on what you should write.
Won’t my broadcast emails interfere with my welcome series?
Not if you set it up correctly!
Make sure that your broadcast emails are only sent to people who have not opened up your welcome email series.
This is because you don’t want to ruin the experience of this series you put a lot of effort into making.
Do you need an email list for this to work?
You can set it up before you have an email list so you have some sort of automation going on when people sign up for your newsletter.
Of course you won’t see any open rates if there is no one on your newsletter!
How many emails should I have?
3 to 5 emails is a good place to start and you can always add or subtract in the future when you can find out which is the best combo for you.
What should I have in my emails?
It mainly depends on the type of website you have (store, blog, nonprofit, etc) and the goal for your emails.
Each email should be customized for your goal and for your audience.
If you would like to hire me, just hit the “contact” button above and let me know what you need!
How far apart should my emails be spaced?
This is something to test, but you would be safe every 2-4 days.
What Should I Do Now?
Start crafting your first welcome email series and tell me how it goes!
If you found this post useful let me know in the comments below!