1,039+ Power Words For Crazy-Converting Copy

power words
a quote by anthony nebel on power words

You want to wake readers up and get them out of their everyday trance so they read your content.

And to do that… you need to write the most amazingly-tastic, hair-triggering, honky-tonk, dabbly-gook stuff that your readers will gobble up.

And how do you do that?

By starting to add power words into your writing.

In this post you’ll learn:

  • What Are Power Words (and why they work so well)
  • The 10 Different Kinds Of Power Words
  • Examples Of How To Use Power Words In Action
  • A 1,039+ power words reference sheet you can bookmark and reference (over and over and over again…)

What Are Power Words?

Power words are words that create an emotional response to the reader.

Words that pack a punch into your reader’s mind.

Think of words like “humiliate” or “disgraceful.” You are already associating powerful emotions with those kinds of words. Something that jolts the reader. 

For example, let’s take an ordinary word like “happy” and shake it up a bit.

And instead use words like “thrilled,” “ecstatic,” and “chipper.” All of these represent different ways you can be happy. And you probably have a different image of each one already don’t you?

Even powerful leaders like to use power words to shake and persuade their listeners.

Let’s take a look at Lincoln’s famous speech below…

“Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.”

Abraham Lincoln’s Gettysburg Address, 1863

Look at the type of action words to persuade his troops into taking action. It’s powerful. It paints a picture of what they are doing and inspires them to take action.

But… he could’ve said something like this…

“Some time ago some guys created a country for us. Now that we are in a civil war, I think we should fight for our country…”

A bad summary by Anthony Nebel…

And that would be a weak-ass speech. The crickets will be singing and the soldiers would probably still be feeling demoralized.

The point is this… using the right power words will strengthen your copy and make your readers feel so emotionally involved they feel compelled to take action.

So Power Words Are “Emotionally-Packed Words…” How Do They Help Me?

An infographic explaining how power words help conversions
Infographic Enlarged

Power words can help you inspire readers to take action but we need to hit them with the right emotions.

Emotions are complex with studies showing that we feel positive emotions 2.5x more than negative emotions. Either way… we have a crap ton of emotions to hit…

…Luckily…

In Drew Eric Whitman’s book in Cashvertising, he goes over the Life Force 8 which are basic human instincts hardwired into our system.

They are…

  1. Survival
  2. Enjoyment of food and drink
  3. Freedom from fear, pain, and danger
  4. Protection and care of your loved ones
  5. Having a comfortable Life
  6. Sexual companionship
  7. To be superior, winning,
  8. And social approval

So this means that if we are able to use power words that hit one or more of these innate natural instincts, then your words are going to pack a walloping punch.

The reason being is that we can’t change it. People are always going to want to live longer and people will always want to have food.

That’s how you make your readers take action. You stir up their little greedy hearts and show them the solution with emotions they can’t help resist.

Now the second reason why you want to use power words is…

…You don’t want to bore readers!

211,000,000 million content is being produced every minute and in a world where we skim headlines on social media, it’s pretty damn hard to get noticed.

If your reading is boring… well, good luck mate into getting your article noticed in our noisy world.

That’s why viral articles do so well is because they take the time to use the right power words to elicit the proper emotion.

The 10 Categories Of Power Words

  1. Fear Power Words
  2. Lust Power Words
  3. Greed Power Words
  4. Enjoyment Power Words
  5. Trust Power Words
  6. Curious Power Words
  7. Anger Power Words
  8. Vanity Power Words
  9. Selling Power Words
  10. Fun Power Words

1. Fear Power Words

Boo! 

I betcha got scared.

Maaaybe even made you jump out of your seat and gave you a cold sweat?

…Anyways…

Fear is deeply-wired into our biology so that we didn’t get eaten by lions in our olden days.

Fear words are so powerful in grabbing our attention. Just turn on the news for a minute and I’ll bet at one point they are going to be mentioning stuff like murdered, jailed, killed, kidnapped, and all sorts of horrible stuff happening.

And why do they paint such a brutal picture?

Because it gets people’s attention and gets them to watch the news.

Here’s what The National Enquirer does to grab people’s attention…

Nation Enquirer Headline With Power Words

They use so many vivid words that people can’t help but look at it in the grocery aisle.

But the key thing here is to strike a fine balance between putting too much fear and too little fear in your copy.
Put too many scary words into your copy… and people are going to go into “flight or fight mode” where buying is the last thing on their mind.

But add too little fearful words… and they are going to think it’s nothing to sneeze at.

Here is a list of spooky words you can use to boost your copy to the next levels.

AbandonAbductingAchy
AfraidAgonizingApocalypse
ArmageddonAvoidAwkward
BlindsidedBloodbathBlood-curdling
BurnoutCapturedCatastrophe
CaughtCautionChaos
CheatChillingCollapse
ContaminatedConvictedCorpse
CorruptCowardlyCreepy
CrimeCriminalCringeworthy
CrippledCrushingDamaged
DangerousDeadDemand
DesperateDevastatingDifficult
DirtyDisappearingDisarray
DisastrousDiscomfortDisconnected
DisordersDisturbedDivorce
DoomDrowningDying
EmergencyEndangeredExcruciating
FiredForgottenFrenzy
GrievousGushedHell
HelplessHolocaustHorrific
HurricaneIgnoredIllnesses
ImmobilizingInsaneInterrupting
JailhouseJeopardyJittery
KilledKnife’dLawsuit
LunaticLurkingMassacre
MeltdownMenacingMistake
MurderedOminousOverpowered
PainfulPainstakinglyPanicking
PenaltyPerishedPermanently Damaged
PlummetingPlunderPoison
PrisonProbationQuivering
Radiating painRansomRelapse
RevengeRiskySabotaging
SavageScaryScream
ShatterSickSickening
SilenceSinisterSins
SlaughterSlaveSleeplessness
SquirmingStay-awayStrain
StrugglingSuccumbingSuicide
SurviveSuspiciousSwollen
TerminationTerrifyingTerrorist
ThreatThreatenTorture
ToxicTrapTraumatizing
TreacherousTroubleTurmoil
TwitchingUncomfortableUnsettled
VaporizeViciousVictim
VulnerableWorst Nightmare

2. Lust Power Words

It’s sexy time!

This is also another powerful desire that you probably already know about.

Because…

 it is literally in our nature to seek another partner. We are a species that thrive on community and relationships.

By the way… the dating industry is valued to be around 2.5 billion dollars (just to really show you how big this market is worldwide).

You can use them like how Cosmopolitan did below…

Cosmopolitan Headline with power words

Where this headline emphasizes super simple stuff to improve your “nighttime game…”

Or even use powerful words like the national enquirer does again below…

National Enquirer Headline With Lust Power Words

Where the words “raunchy” just paint a picture of something… of something pretty lewd…

So what better way to move your customers to help find “the one” than to use lovey-dovey words in your copy.

Use these words to spice up your relationships and get people excited to find a partner. Crank up their desires to the next level with the words below.

AdorableAllureB*tch
BareBeautifulBeginning
BootyBrazenBreakup
BreathtakingCaptivatingCheeky
Child-likeClimaxCrave
CutesyDazzlingDecadent
DeliciousDesirableDirtbag
DivineEcstasyEmbrace
EnthrallingEnticeEx
Eye-poppingFantasyFlawless
FlirtyFriskyGlam
GoosebumpsGorgeousGossip
GropersHanky pankyHarem
HeartbreakingHeavenlyHookup
HottestHypnoticImpure
IndecentInfidelityIntensely
IntoxicatingIrresistibleJaw-dropping
JealousJuicyKinky
LavishedLewdLick
LonelyLongingLuscious
magneticMarriedMouth-watering
NakedNaughtyObsession
OrgasmicParalyzedPervy
PlayboyPlumpRaunchy
RawRelationshipRisque
RomanceRowdySalacious
SaucyScandalousSeduce
SeductiveSensualSex
SexyShamelessSinful
SleazySpankingSteamy
StimulatingStraight-up addictiveStunning
SugarySuper hotSweaty
Swoon-worthyTantalizingTease
TemptingTendernessTickle
TinglingTurn onTwo-timing rat
UncensoredUnforgettableUntamed
VanillaVibeVoluptuous
VulgarWetWild
YearningYummy

3. Greed Power Words

It’s all in the money!

Okay… money isn’t everything… but it’s true that people want more.

They want better lives, better stuff, and even more better stuff.

Money, power, life, everything… There’s never a day for people to not want more. If you have a better computer and you show me it’s worth the price, I’ll buy it.

Here’s what Gary Bencivenga did with one of his headlines…

Gary Bencivenga Headline With Greed Power Words

Like this headline shows… it’s popular where people want to learn how they can earn 50x their investment in a short period of time. Even my greedy heart wants that to happen for me…

Just keep stomping and stomping into their greedy little hearts with these powerful words below…

AccumulateAffordableAlmost overnight
BanditBargainBonanza
BonusBudgetCash
Chance to winCheapCostly
Dead brokeDeadlineDeluxe
DesireDevoursDirty tricks
DiscountEconomicalExpensive
ExpiresExplodeFeast
FinancingForeverFortune
FreeTrialFreebie
GeneratesGenerousGiveaway
GlamourousGreatestGreedy
ImmediatelyInexpensiveInstantly
JackpotKeyLeak
LiabilityLimitedLittle-known
LucrativeLuxuriousMarked down
MaximizeMaximumMonetize
MoneyMoney-savingNor or never
NotifyOff-limitsOvernight
PricelessPrivatePrize
ProfitQuadrupleReduced
RichRipped offSale
SaveSavingsShortcut
SoaringStealToday only!
TreasureTycoon BuilderUltimate
UnlimitedUp-sellValuable
VastWealthWeightless
While they lastWin-nowFail-proof
FortuneValue

4. Enjoyment Power Words

Words that fill your heart with joy and make them flutter.

Words that make us feel warm and happy with our lives. Or even words that are used to inspire us to greater heights…

We want to use these words to make them feel at ease with our product. Show them a future with these colorful words.

Like what List25 did with one of their articles…

List25 Headline With Enjoyment Power Words

Showing you a way to improve your life with “healthy,” “quality,” and “life.”

Or look at Buzzfeed with one of their articles I stumbled upon…

Buzzfeed Headline With Enjoyment Power Words

Boy, do I want to warm my heart and have a good ‘ol chuckle.

Get chummy with them! Learn how to make them feel good with these words and they will start to associate it with your product!

AcknowledgedAliveAmazing
AnimatedAscendAstonishing
AstrologicalAwe-inspiringAwesome
BadassBeliefBest part
BlastBlessingsBlissful
Bloody BrilliantBoldBoost
BreathtakingBrighteningBrilliant
CalmingCelebrationCelebrity
Change your lifeCharmingCheesy
CherishChildrenColossal
ComfortableConfidenceConfident
CornyCourageCourtesy
CuredDandyDaring
DefianceDefyingDelightful
DeterminedDevotedDevotion
DominateDreamEcstasy
EffectiveEffortlessEmpower
EnergeticEngagedEnshrined
EpicExplosiveExquisite
ExtraordinaryEye-openingFabulous
FamilyFascinatingFast
FavoriteFearlessFerocious
FierceForgivenessFrisky
GenuineGlitterGlorious
GlowingGritGuts
HealingHealthyHeartwarming
HeavenlyHelpingHero
HonestHonorableHumbled
HydratingIncredibleIngenious
InnocentInnovationInspiring
JubilantKickassLegendary
Life-changingLightheartedLoving
LuckyMagicalMarvelous
MemorableMesmerizingMind-blowing
Mouth-wateringNurturingPainless
ParadisePhenomenalPlayful
PolarizingPower-upRadiant
RefreshingReliefRemarkable
ReuniteRivetingSacred
SaintSaveSeize
SensationalSentimentShimmering
SoothingSparkingSpecial
SpellbindingSpiritSpiritual
StabilityStaggeringStrengthen
StrongSublimeSuccess
SuperchargeSurrealSweetness
TerrificThrilledTitan
TremendousTriumphTurbocharge
UnbelievableUnforgettableUnleashed
UpliftingValiantValor
VanquishVictoryWarmth
WinWinningWondrous
World PremiereYouthfulZen

5. Trust Power Words

“Are you trustworthy?”

That’s what you have to go through every single time someone buys from you. Money is a very serious topic and you want to make sure that people are getting what they were promised.

You have to make your customers not only convinced to buy your product… but make them feel safe doing so.

You can use trusted sites like Paypal or Visa…

OR… you use trusted words.

Here’s what John used as his headline to inspire trust into his customer…

John Mcintyre Headline With Trust Power Words

He uses the power of testimonials with “quotes” and “him” showing others that they purchased his product before.

Understand that people have to feel safe that the product you are going to buy is going to deliver what it promised.

Make them feel safe in a warm cocoon. Show them you are someone trustworthy who will provide the best support by holding their hands. Show them you are trustworthy with these trust-giving words below.

AccreditedAnonymousAuthentic
AuthorityBackedBest-selling
BulletproofCancel anytimeCertificate
CertifiedDependableDon’ worry
EndorsedFoolproofFull refundable
GenuineLegitimateLifetime
Money-backNo obligationNo questions asked
No strings attachedOfficialOrder now
PermanentProfessionalProof
ProtectedProvenRefund
ReliableReportResearch
ResultsRisk-freeRock-solid
SafetyScience-backedSecurity
ShieldStudies showSure-fire
Track recordTrustworthyVerify
Well-respectedWorld-class

6. Curious Power Words

We are curious creatures. 

We always want to know what’s “behind the curtain” on something. Or when your favorite shows end on those dreadful cliffhangers.

I’m sure you see it all the time on your social media feed with “Watch how this person does this” Or “I can’t believe the cop just did that…”

For example, here’s another one from Buzzfeed I found below…

Buzzfeed Headline With Curious Power Words

Where they really focus on curiosity with this headline with things you could be missing out on (and easily satisfy that urge with just a click to their post.)

Sometimes they just want to make your readers curious enough to see what’s under that headline. What those 5 secret tips to make their life better or things never shown to the public.

Tease them. Make them so curious that they need to find out just what’s so special about your post!

AddictAncientBackdoor
BannedBehind the scenesBlack market
BootlegBuzzCleverly disguised
ConcealedConfessionalConfidential
ConfusedConspiracyControversial
Cover-upCut looseDamning
DisappearedDrugEvil
ExoticExposeExtreme
Eye-openingFibFirst-peek
FishyForbiddingFrom the vault
GossipHenchmanHidden
HideoutHush-hushIllegal
ImmediatelyInsider InformationInsider
IntelLeft behindLittle-known
LoopholesMysteriousMystery
Never before seenOff-limitsPrivate
RealityRebelRestricted
RevealedRevelationsScandal
ScoopSecretSensitive information
ShadyShh!Skeptical
SmuggledSock awayspeculate
StealthSuper-secretSurprise
Trade secretTrue crimeTruth
unauthorizeduncensoredUncharted
Under-the-tableUndergroundUnexpected
UnexplainedUnheard ofUnreachable
UnveiledVoodoo-magicWeird
WhisperingWithheldYou won’t believe

7. Anger Power Words

Grrrr! 

Aren’t there just some posts that just get your blood-boiling at just the thought of something.

Now, why would we want to make people in our article angry?

Because we can use that strong, violent anger emotion and channel it to drive them to take action.

Like how National Enquirer does it with their headline…

National Enquirer Anger Power Words

Silence. Cheating. Slapped. Gagging. 

Wowzers. I’m just getting angry at just the thought of using those words. 

Oe like how Thomas tries to make them passionate below…

Get Angry! Anger Power Words Headline

Except rather than driving them to take action, this headline focuses more on why being angry could be vital to your success. Start mixing some angry words below to get your reader’s blood-boiling!

AbhorrentAccusedAnnoying
ArrogantAss kickingAssassin
AssaultAtrociousB.S.
BackstabbingBarricadedBeating
BetrayalBickeringBig Brute
Big mouthBlastBloodthirsty
Blow upBlunderBone-crunching
BreakingBribeBruised
BrutalBuffaloedBullsh*t
ChargedCheaterCoax
CockyCollisionControlled
CorruptCowardCrappy
CreepCriticizedCrucial
CrueltyCrushDangerous
DazedDeadlyDebilitating
DefendingDefileDegenerate
DeliberatelyDelinquentDemand
DemolishDemoralizingDesecrate
DespicableDetestableDevastating
DiabolicalDictatorDiscontent
DisgraceDisgustDishonest
DisturbingDominateDown and dirty
DruggedDumbEliminate
EmbarrassingEnduredEnemies
EnragedEnslavementEnvious
EthicalEvilExplodes
ExploitFailureFeud
FieryFilthyFirestorm
FoolForcedFrenzied
FuelingFull of sh*tFurious
GlaringGraveyardGruesome
GunnedHair-triggerHate
HeatedHeinousHideous
HoaxHorrorHostile
HystericalIckyIdiot
IgniteImplodeInfamous
InfestedInflictInfuriating
IntentionallyJackassJerk
JudgementalKillerKnockout
LiarLiesLoathsome
LoserLousyManipulative
ManslaughterMaulMisery
MonstrousNastyNefarious
NotoriousObnoxiousOffensive
OozeOppressiveOutraged
Pain in the assPassive-aggressivelyPesky
Pissed offPollutesPreposterous
ProvokePusRaging brawl
RantRavageRebellious
ResentfulRevoltingRidicule
RottenRuthlessSadistic
SavageScamScheme
ScornfulScourScrew
ScuzzySeethingSenseless
SeriousShamefulShameless
ShamingShockerShocking
ShovingShowdownSick and tired
SilencedSlaughterSlay
SleazySmackSmoking
SmugSnitchSnob
SnootySpoiledStab
StaggeringStoleStorming
Stress-filledStrugglingStuck up
StungStunningly viciousStupid
SubmissionSufferSuppressive
SuspicionsThreateningThug
Trash talkTrashyTurbulent
TyrannyUncontrollableUnderhanded
UselessVengeanceVictim
ViolateViolenceViolent
VulgarWicketWrathful
Yucky

8. Vanity Power Words

We like showing off.

Our world is based upon who has more cars, more buildings, more money, a better job…

And it feels good when people talk about how great we are (not in a sarcastic way of course.)

Whether they call you a genius or a hardworking individual, you want people to notice you.

Here’s a classic from Gary Halbert below…

"Million Dollar Smile" Gary Halbert Vanity Power Words

He’s tapping into their desires of “looking better” making them imagine how beautiful their smile can really be. I would like to see how I would look with a “million-dollar smile” though…

Here are some words to tap into our pride below…

AdvancedAlter egoAmateur
At the topAttractiveAuthoritative
AuthorizedAwe-inspiringBoss
Boss-vibesBougieBuffoon
DaringDazzlingDrop-dead
EffectiveEffortlessEgo
EliteEmptyExpert
ExploitedFamousFancy
FearlessFlawlessGargantuan
GeniusGlorifiedHandsome
HonorableImpossibleLegendary
LovelessLow-keyMinimalist
NoteworthyOutsmartedPathetic
PopularQuick-wittedRemarkable
RenownedRespectRookie
SassySaucyScandalous
SculpturedSmashingStreet-tough
StrongerStruttingSuper-human
SuperiorityUnderestimateUnstoppable

9. Selling Power Words

I decided to create a separate category for all those generic sale words that you might’ve seen like “Buy One Get One Free” or “50% Off.”

Why?

Because they work. Period.

If you truly have a product that is valuable and you give them a legitimate reason why you only have a certain in stock…

Or if your secret report really does have a secret that works wonders for your clients…

Then people are going to want to know about it.

Here’s an example I found from Target below…

Target Selling Power Words

Try sprinkling some of these throughout your copy.

Rather I like to think of these words as the knockout punch.

Rile up your customer’s desires and then give them the finishing blow with one of these words below…

ASAPAloneAmazing value
BestBlockbusterChallenge
ConnectionEasy-to-implementExclusive
ExpiresFinallyFirst to know
Free previewFree shippingGuilty
HackHurryImagine
ImmediatelyIntroducingIron-clad
Last chanceLatestLife-changing
Limited time offerListen upMoney-back guarantee
Never againNew!No hassle
No riskOnly Opportunity
OurPerformancePowerful
Priority reservationPro tipsPsychological Tactics
QuickRevealedRevolutionary
Running outSatisfaction GuaranteedSensational
Simple FixSpecial ReportSpoiler
SuperchargeUniqueUrge
UrgentUsWe
WelcomeYouYour

10. Other Fun Words To Use In Your Writing

These are words that I came across or made up because they just sounded wacky.

Things that just roll off the tongue easily and make you laugh like “Bulky beefcake” or “Baloney.” Use some of these words to take boring copy into something readers read using the words below…

AFBaloneyBastards
Big-ass braidBit me on the assBitchin’
Blue ballsBombshellBone-shocking
Boogie downBooze-lovingBoyf
Bulky beefcakeBurstButt ugly
CanoodlingCareer suicideCheatsheet
Comeback kidCop-clobberingDark corner
Drama queenEaten aliveEx-hubby
Explosive powerExtremelyFat cat
FatalityFlash Forfeit
FreakishlyGoddamnGolf ball-sized
Hog the spotlightHonky-tonksHot shot
Howitzer shotHunk to chunkKnock
Knocked offKookyLiquored up
Looney-toonsLove ratMercy
MonsterMother-effingNarcotic
Pitch blackPrimalPumping iron
Pussy-footRIPRough patch
Scratch the surfaceScreenshot-worthyShake
Simple as ABCSituationshipsSledgehammer force
Sneak peekSquelchStrippers
Stupid-simpleTorn downTotal flake
TrapTunnel ratUndercover
Wickedly effectiveWitchWraithlike

Where To Use These Power Words

  1. Headlines
  2. Sub-headlines
  3. Product Names
  4. Pop-ups
  5. Landing Pages
  6. Button Copy (Call to Action)
  7. Testimonials
  8. Email Subject Lines
  9. Domain Name
  10. Home page
  11. Bullet Lists
  12. Author Bio
  13. Youtube Video
  14. Book Title
  15. Direct Mail
  16. Conversations

1. Headlines

This is the most important place to start incorporating power words. 

You want your power words to grab the attention of the reader for a split second so that they can continue to read the rest of your copy.

This is how Ben Settle does it with his headline…

Ben Settle's Headline With Power Words

Using powerful words like “repeatedly,” “obnoxious slacker,” “most respected” that really draws your attention into who Ben Settle is.

Or like how Andre Chaperon does below…

Andre Chaperon Headline With PowerWords

“Flawed,” “Badass,” and “Dyslexic.” He only uses 6 words and he already painted a detailed description of himself for us to imagine. Talk about quality word choice.

Here’s another example of how Vogue does it below…

Vogue Headline With Power Words

“Fighting” and “Ravaged” are powerful words to describe what these activists are trying to achieve. It makes it seems that they are fighting for a cause of utmost importance.

2. Sub-headlines

You can use power words not just in your headlines but also in your sub-headlines. Adding words to your sub-headlines is a way to help explain your headline and give your readers more information.

Of course, you first need to get them to read the headline before they read the sub-headline.

Look how Slack does it below…

Slack Headline with Power Words

Power and alignment to do my best work. Slack’s word choice tells me that using their product has the potential for me to do my best work.

Or you can use a long sub-headline like how Problogger does it below…

Problogger's Subheadline with Power Words

He goes into detail of how you can become a problogger using keywords like “make money blogging.”

3. Product Names

You can also use power words in your product names to give it a little shaking up for your audience.

Why buy regular ‘ol cardboard when you can buy durable cardboard.

Like how Lovoda does below…

Marble Moon Drop Earrings

The words “Marble Moon Drop” gives these earrings gives it a mystic feeling.

Or like what Envy Jewellery did below…

The word “eternity” gives this ring a bit more “oomph” to it.

4. Pop-ups

You can also add power words to popups.

People say you should add popups to your website because it can help increase conversions to your sites (which it does.)

But…

If you don’t have any convincing words to persuade your reader to sign up… then he’s probably not going to do so. So start adding some power words to them.

Here’s how Jon Morrow does it with his pop up below.

Jon Morrow's Pop Up Image

He also crams it with “cheat sheet” “viral” and “absolutely free” to insist that you can get this sheet that could potentially make your blog post see millions of viewers all for free.

5. Landing Pages

Landing pages are one of the primary spots to put power words in. You want readers to feel excited when they read your copy.

Like what Jay Abraham below…

Jay Abraham's Landing Page Using Power Words

He stuffs it with “power words” with his most powerful being “Leverage” and “Cram School” insisting that you will get so much knowledge into this new type of marketing to make more money.

Here’s what Tai Lopez does below…

Tai Lopez Landing Page With Power Words

The really strong words are “part-time” where he plays with your greedy glands and says you can make so much money as a marketing consultant part-time. 

6. Button copy (Call To Action)

This is probably one of the most important places to add power copy.

It’s the last stronghold of buyer resistance before they decide to sign-up and give them money to you.

And the key thing is to make it seamless and natural…

Like what Haus London does below…

Haus London's Click To Action

Instead of “Get it now” they put “Reveal Code” to make it feel like there’s something more besides 10%. Something exclusive. 

Or another one like Jon Morrow below…

Jon Morrow's Click To Action

Instead of “”Click here,” he gets you excited about the possibility of making money with your blog and then ends it with “Yes, Show Me How!” continuing the excitement of the possibility of making money with your blog.

Or one from Live Off Your Passion below…

Live off your passion headline

“Love” is a great choice because this is probably targeted to people who find a grind to their boring lives and want to do something fulfilling that they enjoy.

Here’s an email opt-in I like from John Carlton below…

Jonh Carlton's opt-in with persuasive words

The really strong power words here are the “Really Stupid Blunders” since you might be making mistakes but he really drives it home.

Guitar Center also uses power words below…

Guitar center headline with power words

Words like “first to know” and “exclusive” are nice additions to their copy.

7. Testimonials

Having power words in your testimonial really takes it up a notch for amazing testimonials.

But it’s a bit tacky to ask people who have tried out your product “Hey can you include power words in your testimonial.”

The best way to do it is to make that product knock their socks off with so much value.

And then ask them to describe it honestly what they thought of their product.

You will probably get some raving customers doing that.

Here’s how Renegade did it with their diet book below…

Renegade using power words

His target audience wants a diet that makes them feel energized and eating what they want which this testimonial targets with “energized” and “good foods.”

8. Email Subject Lines

Email subject lines are becoming more important as more and more people are unsubscribing from their email inbox and making it cleaner. 

It’s harder to get noticed nowadays (you see the theme here?)

Here’s how Jonathon uses power words in his email below…

Jonathon Levi's email

With words like “biggest and “blunders” makes you wonder what exactly that blunder was. 

Or here’s one from PropellerAds…

Propeller ad's email

Highlighting this important ad policy update.

Or here’s one from Ben Settle that I personally like…

Ben Settle's email

I wonder what he means by this headline…

9. Business/Domain Name

If you are having trouble coming up with a company name then it’s probably in your best interest to include a power word.

For example, here’s The Boring Company

The Boring Company's logo

It really strikes you why they would label themselves as boring where the picture is something dull and lifeless. And it really does make you curious (especially since they sold flamethrowers before.)

10. Home page

Home pages are another nice place to add power words to your arsenal.

For example, this is what I found on Macy’s home page below…

Macy's home page headline

Using words like “Celebration” “Extra” and “save big” might make me reconsider shopping again at Macy’s to hit up on these nice deals.

Or here’s one by Ramit Sethi below…

Ramit Sethi's headline

“Are you leaving money on the table?” I sure hope not.

Or here’s one by Tim Ferriss below…

Tim Ferriss Headline

Using words like “Annual” “best of” and 5-star reviews really shows that this podcast may be pretty amazing.

11. Bullet Lists

Adding power words is pretty important for bullet lists too.

When you write copy for your bullet list you want them to jump up and down excited for what you have to offer.

Like what John does with his Simple Writing System Sales Page below…

John Carlton's bullet list

Honestly, this word choice really does pack a punch for writers like me. Using words like “creepy” “desperately and “mind-reading” are power words that resonate with the reader (giving it a double whammy.)

12. Author Bio

You can use it in your author bio if you are trying to guest post.

Like what Disha did for her article on how to find copywriting clients…

Guest post author bio

Words like “fantastic” and specializing” make you feel like she knows what she’s doing.

Here’s one from Faiz for his article on Shoelace (a new tech thing from Google)…

Author Bio of Faiz

He seems to know his stuff if he’s claiming to be a craving techie. It also gives off a vibe that he’s relatable for people with similar interests.

13. Youtube Videos

You can use power words in your youtube videos (or be aware of them when you’re watching other youtube videos.)

Like what Alpha M does with his video below…

Alpha M Youtube video

Using the words “REAL” makes it feel that he is going to show you something ordinary videos don’t show.

Or like Chewjitsu below…

Chewjitsu Youtube video

HATE is such a strong word because some people don’t like drilling and want a way to improve without doing the boring stuff.

14.Book Titles

You also want to use it for your book titles.

Books are just a place where if no one is interested by your title they won’t bother to pick it up.

So it’s pretty essential if you want to make sales.

The miracle morning makes it seem like you won’t have an ordinary morning…

15. Direct Mail

Now not everyone can do this but direct mail is still very profitable nowadays.

With online as the big thing people are neglecting direct mail.

Check out what I received from The National Enquirer in the mail below…

Their power words make it seem like it’s an urgent matter to do this right now.

16. Conversations

And while you are talking to your friends (especially when you are telling your stories) it would be a good idea to shock them up with some fun words.

Or just talking inside your head like me below…

Conclusion

We talked a lot about power words.

Talking about how and why we should use copy words…

Different emotions that you can trigger with that massive list…

And even where to use them with some examples I found.

If you writing is in a rut, just take a look over these words for inspiration. Maybe a word here or two can jumble your mind and give you inspiration.

Tell me in the comments below which power words I missed. Maybe we can turn this into an ongoing list or something.

Which power words did I miss? Let me know in the comments below!

anthony_lake

Anthony Nebel

Anthony Nebel is a full-time freelancer and copywriting expert. Join Anthony here on AnthonyNebel.com to learn how to make more sales with your website. Anthony has managed email marketing, web design, as well as copywriting for local business owners wanting to make more sales.

anthony_lake

About Anthony Nebel

I created this blog and now write high-converting landing pages for business owners looking to make more sales.

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