1,039+ Power Words For Crazy-Converting Copy

You want to wake readers up and get them out of their everyday trance so they read your content.

And to do that… you need to write the most amazingly-tastic, hair-triggering, honky-tonk, dabbly-gook stuff that your readers will gobble up.

And how do you do that?

By starting to add power words into your writing.

In this post you’ll learn:

• What Are Power Words (and why they work so well)
• The 10 Different Kinds Of Power Words
• Examples Of How To Use Power Words In Action
• A 1,039+ power words reference sheet you can bookmark and reference (over and over and over again…)

What Are Power Words?

Power words are words that create an emotional response to the reader.

Words that pack a punch into your reader’s mind.

Think of words like “humiliate” or “disgraceful.” You are already associating powerful emotions with those kinds of words. Something that jolts the reader. 

For example, let’s take an ordinary word like “happy” and shake it up a bit.

And instead use words like “thrilled,” “ecstatic,” and “chipper.” All of these represent different ways you can be happy. And you probably have a different image of each one already don’t you?

Even powerful leaders like to use power words to shake and persuade their listeners.

Let’s take a look at Lincoln’s famous speech below…

“Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.”

Abraham Lincoln’s Gettysburg Address, 1863

Look at the type of action words to persuade his troops into taking action. It’s powerful. It paints a picture of what they are doing and inspires them to take action.

But… he could’ve said something like this…

“Some time ago some guys created a country for us. Now that we are in a civil war, I think we should fight for our country…”

A bad summary by Anthony Nebel…

And that would be a weak-ass speech. The crickets will be singing and the soldiers would probably still be feeling demoralized.

The point is this… using the right power words will strengthen your copy and make your readers feel so emotionally involved they feel compelled to take action.

So Power Words Are “Emotionally-Packed Words…” How Do They Help Me?

Power words can help you inspire readers to take action but we need to hit them with the right emotions.

Emotions are complex with studies showing that we feel positive emotions 2.5x more than negative emotions. Either way… we have a crap ton of emotions to hit…

…Luckily…

In Drew Eric Whitman’s book in Cashvertising, he goes over the Life Force 8 which are basic human instincts hardwired into our system.

They are…

1. Survival
2. Enjoyment of food and drink
3. Freedom from fear, pain, and danger
4. Protection and care of your loved ones
5. Having a comfortable Life
6. Sexual companionship
7. To be superior, winning,
8. And social approval

So this means that if we are able to use power words that hit one or more of these innate natural instincts, then your words are going to pack a walloping punch.

The reason being is that we can’t change it. People are always going to want to live longer and people will always want to have food.

That’s how you make your readers take action. You stir up their little greedy hearts and show them the solution with emotions they can’t help resist.

Now the second reason why you want to use power words is…

…You don’t want to bore readers!

211,000,000 million content is being produced every minute and in a world where we skim headlines on social media, it’s pretty damn hard to get noticed.

If your reading is boring… well, good luck mate into getting your article noticed in our noisy world.

That’s why viral articles do so well is because they take the time to use the right power words to elicit the proper emotion.

The 10 Categories Of Power Words

1. Fear Power Words
2. Lust Power Words
3. Greed Power Words
4. Enjoyment Power Words
5. Trust Power Words
6. Curious Power Words
7. Anger Power Words
8. Vanity Power Words
9. Selling Power Words
10. Fun Power Words

1. Fear Power Words

Boo! 

I betcha got scared.

Maaaybe even made you jump out of your seat and gave you a cold sweat?

…Anyways…

Fear is deeply-wired into our biology so that we didn’t get eaten by lions in our olden days.

Fear words are so powerful in grabbing our attention. Just turn on the news for a minute and I’ll bet at one point they are going to be mentioning stuff like murdered, jailed, killed, kidnapped, and all sorts of horrible stuff happening.

And why do they paint such a brutal picture?

Because it gets people’s attention and gets them to watch the news.

Here’s what The National Enquirer does to grab people’s attention…

They use so many vivid words that people can’t help but look at it in the grocery aisle.

But the key thing here is to strike a fine balance between putting too much fear and too little fear in your copy.
Put too many scary words into your copy… and people are going to go into “flight or fight mode” where buying is the last thing on their mind.

But add too little fearful words… and they are going to think it’s nothing to sneeze at.

Here is a list of spooky words you can use to boost your copy to the next levels.

Abandon	Abducting	Achy
Afraid	Agonizing	Apocalypse
Armageddon	Avoid	Awkward
Blindsided	Bloodbath	Blood-curdling
Burnout	Captured	Catastrophe
Caught	Caution	Chaos
Cheat	Chilling	Collapse
Contaminated	Convicted	Corpse
Corrupt	Cowardly	Creepy
Crime	Criminal	Cringeworthy
Crippled	Crushing	Damaged
Dangerous	Dead	Demand
Desperate	Devastating	Difficult
Dirty	Disappearing	Disarray
Disastrous	Discomfort	Disconnected
Disorders	Disturbed	Divorce
Doom	Drowning	Dying
Emergency	Endangered	Excruciating
Fired	Forgotten	Frenzy
Grievous	Gushed	Hell
Helpless	Holocaust	Horrific
Hurricane	Ignored	Illnesses
Immobilizing	Insane	Interrupting
Jailhouse	Jeopardy	Jittery
Killed	Knife’d	Lawsuit
Lunatic	Lurking	Massacre
Meltdown	Menacing	Mistake
Murdered	Ominous	Overpowered
Painful	Painstakingly	Panicking
Penalty	Perished	Permanently Damaged
Plummeting	Plunder	Poison
Prison	Probation	Quivering
Radiating pain	Ransom	Relapse
Revenge	Risky	Sabotaging
Savage	Scary	Scream
Shatter	Sick	Sickening
Silence	Sinister	Sins
Slaughter	Slave	Sleeplessness
Squirming	Stay-away	Strain
Struggling	Succumbing	Suicide
Survive	Suspicious	Swollen
Termination	Terrifying	Terrorist
Threat	Threaten	Torture
Toxic	Trap	Traumatizing
Treacherous	Trouble	Turmoil
Twitching	Uncomfortable	Unsettled
Vaporize	Vicious	Victim
Vulnerable	Worst Nightmare

2. Lust Power Words

It’s sexy time!

This is also another powerful desire that you probably already know about.

Because…

 it is literally in our nature to seek another partner. We are a species that thrive on community and relationships.

By the way… the dating industry is valued to be around 2.5 billion dollars (just to really show you how big this market is worldwide).

You can use them like how Cosmopolitan did below…

Where this headline emphasizes super simple stuff to improve your “nighttime game…”

Or even use powerful words like the national enquirer does again below…

Where the words “raunchy” just paint a picture of something… of something pretty lewd…

So what better way to move your customers to help find “the one” than to use lovey-dovey words in your copy.

Use these words to spice up your relationships and get people excited to find a partner. Crank up their desires to the next level with the words below.

Adorable	Allure	B*tch
Bare	Beautiful	Beginning
Booty	Brazen	Breakup
Breathtaking	Captivating	Cheeky
Child-like	Climax	Crave
Cutesy	Dazzling	Decadent
Delicious	Desirable	Dirtbag
Divine	Ecstasy	Embrace
Enthralling	Entice	Ex
Eye-popping	Fantasy	Flawless
Flirty	Frisky	Glam
Goosebumps	Gorgeous	Gossip
Gropers	Hanky panky	Harem
Heartbreaking	Heavenly	Hookup
Hottest	Hypnotic	Impure
Indecent	Infidelity	Intensely
Intoxicating	Irresistible	Jaw-dropping
Jealous	Juicy	Kinky
Lavished	Lewd	Lick
Lonely	Longing	Luscious
magnetic	Married	Mouth-watering
Naked	Naughty	Obsession
Orgasmic	Paralyzed	Pervy
Playboy	Plump	Raunchy
Raw	Relationship	Risque
Romance	Rowdy	Salacious
Saucy	Scandalous	Seduce
Seductive	Sensual	Sex
Sexy	Shameless	Sinful
Sleazy	Spanking	Steamy
Stimulating	Straight-up addictive	Stunning
Sugary	Super hot	Sweaty
Swoon-worthy	Tantalizing	Tease
Tempting	Tenderness	Tickle
Tingling	Turn on	Two-timing rat
Uncensored	Unforgettable	Untamed
Vanilla	Vibe	Voluptuous
Vulgar	Wet	Wild
Yearning	Yummy

3. Greed Power Words

It’s all in the money!

Okay… money isn’t everything… but it’s true that people want more.

They want better lives, better stuff, and even more better stuff.

Money, power, life, everything… There’s never a day for people to not want more. If you have a better computer and you show me it’s worth the price, I’ll buy it.

Here’s what Gary Bencivenga did with one of his headlines…

Like this headline shows… it’s popular where people want to learn how they can earn 50x their investment in a short period of time. Even my greedy heart wants that to happen for me…

Just keep stomping and stomping into their greedy little hearts with these powerful words below…

Accumulate	Affordable	Almost overnight
Bandit	Bargain	Bonanza
Bonus	Budget	Cash
Chance to win	Cheap	Costly
Dead broke	Deadline	Deluxe
Desire	Devours	Dirty tricks
Discount	Economical	Expensive
Expires	Explode	Feast
Financing	Forever	Fortune
Free	Trial	Freebie
Generates	Generous	Giveaway
Glamourous	Greatest	Greedy
Immediately	Inexpensive	Instantly
Jackpot	Key	Leak
Liability	Limited	Little-known
Lucrative	Luxurious	Marked down
Maximize	Maximum	Monetize
Money	Money-saving	Nor or never
Notify	Off-limits	Overnight
Priceless	Private	Prize
Profit	Quadruple	Reduced
Rich	Ripped off	Sale
Save	Savings	Shortcut
Soaring	Steal	Today only!
Treasure	Tycoon Builder	Ultimate
Unlimited	Up-sell	Valuable
Vast	Wealth	Weightless
While they last	Win-now	Fail-proof
Fortune	Value

4. Enjoyment Power Words

Words that fill your heart with joy and make them flutter.

Words that make us feel warm and happy with our lives. Or even words that are used to inspire us to greater heights…

We want to use these words to make them feel at ease with our product. Show them a future with these colorful words.

Like what List25 did with one of their articles…

Showing you a way to improve your life with “healthy,” “quality,” and “life.”

Or look at Buzzfeed with one of their articles I stumbled upon…

Boy, do I want to warm my heart and have a good ‘ol chuckle.

Get chummy with them! Learn how to make them feel good with these words and they will start to associate it with your product!

Acknowledged	Alive	Amazing
Animated	Ascend	Astonishing
Astrological	Awe-inspiring	Awesome
Badass	Belief	Best part
Blast	Blessings	Blissful
Bloody Brilliant	Bold	Boost
Breathtaking	Brightening	Brilliant
Calming	Celebration	Celebrity
Change your life	Charming	Cheesy
Cherish	Children	Colossal
Comfortable	Confidence	Confident
Corny	Courage	Courtesy
Cured	Dandy	Daring
Defiance	Defying	Delightful
Determined	Devoted	Devotion
Dominate	Dream	Ecstasy
Effective	Effortless	Empower
Energetic	Engaged	Enshrined
Epic	Explosive	Exquisite
Extraordinary	Eye-opening	Fabulous
Family	Fascinating	Fast
Favorite	Fearless	Ferocious
Fierce	Forgiveness	Frisky
Genuine	Glitter	Glorious
Glowing	Grit	Guts
Healing	Healthy	Heartwarming
Heavenly	Helping	Hero
Honest	Honorable	Humbled
Hydrating	Incredible	Ingenious
Innocent	Innovation	Inspiring
Jubilant	Kickass	Legendary
Life-changing	Lighthearted	Loving
Lucky	Magical	Marvelous
Memorable	Mesmerizing	Mind-blowing
Mouth-watering	Nurturing	Painless
Paradise	Phenomenal	Playful
Polarizing	Power-up	Radiant
Refreshing	Relief	Remarkable
Reunite	Riveting	Sacred
Saint	Save	Seize
Sensational	Sentiment	Shimmering
Soothing	Sparking	Special
Spellbinding	Spirit	Spiritual
Stability	Staggering	Strengthen
Strong	Sublime	Success
Supercharge	Surreal	Sweetness
Terrific	Thrilled	Titan
Tremendous	Triumph	Turbocharge
Unbelievable	Unforgettable	Unleashed
Uplifting	Valiant	Valor
Vanquish	Victory	Warmth
Win	Winning	Wondrous
World Premiere	Youthful	Zen

5. Trust Power Words

“Are you trustworthy?”

That’s what you have to go through every single time someone buys from you. Money is a very serious topic and you want to make sure that people are getting what they were promised.

You have to make your customers not only convinced to buy your product… but make them feel safe doing so.

You can use trusted sites like Paypal or Visa…

OR… you use trusted words.

Here’s what John used as his headline to inspire trust into his customer…

He uses the power of testimonials with “quotes” and “him” showing others that they purchased his product before.

Understand that people have to feel safe that the product you are going to buy is going to deliver what it promised.

Make them feel safe in a warm cocoon. Show them you are someone trustworthy who will provide the best support by holding their hands. Show them you are trustworthy with these trust-giving words below.

Accredited	Anonymous	Authentic
Authority	Backed	Best-selling
Bulletproof	Cancel anytime	Certificate
Certified	Dependable	Don’ worry
Endorsed	Foolproof	Full refundable
Genuine	Legitimate	Lifetime
Money-back	No obligation	No questions asked
No strings attached	Official	Order now
Permanent	Professional	Proof
Protected	Proven	Refund
Reliable	Report	Research
Results	Risk-free	Rock-solid
Safety	Science-backed	Security
Shield	Studies show	Sure-fire
Track record	Trustworthy	Verify
Well-respected	World-class

6. Curious Power Words

We are curious creatures. 

We always want to know what’s “behind the curtain” on something. Or when your favorite shows end on those dreadful cliffhangers.

I’m sure you see it all the time on your social media feed with “Watch how this person does this” Or “I can’t believe the cop just did that…”

For example, here’s another one from Buzzfeed I found below…

Where they really focus on curiosity with this headline with things you could be missing out on (and easily satisfy that urge with just a click to their post.)

Sometimes they just want to make your readers curious enough to see what’s under that headline. What those 5 secret tips to make their life better or things never shown to the public.

Tease them. Make them so curious that they need to find out just what’s so special about your post!

Addict	Ancient	Backdoor
Banned	Behind the scenes	Black market
Bootleg	Buzz	Cleverly disguised
Concealed	Confessional	Confidential
Confused	Conspiracy	Controversial
Cover-up	Cut loose	Damning
Disappeared	Drug	Evil
Exotic	Expose	Extreme
Eye-opening	Fib	First-peek
Fishy	Forbidding	From the vault
Gossip	Henchman	Hidden
Hideout	Hush-hush	Illegal
Immediately	Insider Information	Insider
Intel	Left behind	Little-known
Loopholes	Mysterious	Mystery
Never before seen	Off-limits	Private
Reality	Rebel	Restricted
Revealed	Revelations	Scandal
Scoop	Secret	Sensitive information
Shady	Shh!	Skeptical
Smuggled	Sock away	speculate
Stealth	Super-secret	Surprise
Trade secret	True crime	Truth
unauthorized	uncensored	Uncharted
Under-the-table	Underground	Unexpected
Unexplained	Unheard of	Unreachable
Unveiled	Voodoo-magic	Weird
Whispering	Withheld	You won’t believe

7. Anger Power Words

Grrrr! 

Aren’t there just some posts that just get your blood-boiling at just the thought of something.

Now, why would we want to make people in our article angry?

Because we can use that strong, violent anger emotion and channel it to drive them to take action.

Like how National Enquirer does it with their headline…

Silence. Cheating. Slapped. Gagging. 

Wowzers. I’m just getting angry at just the thought of using those words. 

Oe like how Thomas tries to make them passionate below…

Except rather than driving them to take action, this headline focuses more on why being angry could be vital to your success. Start mixing some angry words below to get your reader’s blood-boiling!

Abhorrent	Accused	Annoying
Arrogant	Ass kicking	Assassin
Assault	Atrocious	B.S.
Backstabbing	Barricaded	Beating
Betrayal	Bickering	Big Brute
Big mouth	Blast	Bloodthirsty
Blow up	Blunder	Bone-crunching
Breaking	Bribe	Bruised
Brutal	Buffaloed	Bullsh*t
Charged	Cheater	Coax
Cocky	Collision	Controlled
Corrupt	Coward	Crappy
Creep	Criticized	Crucial
Cruelty	Crush	Dangerous
Dazed	Deadly	Debilitating
Defending	Defile	Degenerate
Deliberately	Delinquent	Demand
Demolish	Demoralizing	Desecrate
Despicable	Detestable	Devastating
Diabolical	Dictator	Discontent
Disgrace	Disgust	Dishonest
Disturbing	Dominate	Down and dirty
Drugged	Dumb	Eliminate
Embarrassing	Endured	Enemies
Enraged	Enslavement	Envious
Ethical	Evil	Explodes
Exploit	Failure	Feud
Fiery	Filthy	Firestorm
Fool	Forced	Frenzied
Fueling	Full of sh*t	Furious
Glaring	Graveyard	Gruesome
Gunned	Hair-trigger	Hate
Heated	Heinous	Hideous
Hoax	Horror	Hostile
Hysterical	Icky	Idiot
Ignite	Implode	Infamous
Infested	Inflict	Infuriating
Intentionally	Jackass	Jerk
Judgemental	Killer	Knockout
Liar	Lies	Loathsome
Loser	Lousy	Manipulative
Manslaughter	Maul	Misery
Monstrous	Nasty	Nefarious
Notorious	Obnoxious	Offensive
Ooze	Oppressive	Outraged
Pain in the ass	Passive-aggressively	Pesky
Pissed off	Pollutes	Preposterous
Provoke	Pus	Raging brawl
Rant	Ravage	Rebellious
Resentful	Revolting	Ridicule
Rotten	Ruthless	Sadistic
Savage	Scam	Scheme
Scornful	Scour	Screw
Scuzzy	Seething	Senseless
Serious	Shameful	Shameless
Shaming	Shocker	Shocking
Shoving	Showdown	Sick and tired
Silenced	Slaughter	Slay
Sleazy	Smack	Smoking
Smug	Snitch	Snob
Snooty	Spoiled	Stab
Staggering	Stole	Storming
Stress-filled	Struggling	Stuck up
Stung	Stunningly vicious	Stupid
Submission	Suffer	Suppressive
Suspicions	Threatening	Thug
Trash talk	Trashy	Turbulent
Tyranny	Uncontrollable	Underhanded
Useless	Vengeance	Victim
Violate	Violence	Violent
Vulgar	Wicket	Wrathful
Yucky

8. Vanity Power Words

We like showing off.

Our world is based upon who has more cars, more buildings, more money, a better job…

And it feels good when people talk about how great we are (not in a sarcastic way of course.)

Whether they call you a genius or a hardworking individual, you want people to notice you.

Here’s a classic from Gary Halbert below…

He’s tapping into their desires of “looking better” making them imagine how beautiful their smile can really be. I would like to see how I would look with a “million-dollar smile” though…

Here are some words to tap into our pride below…

Advanced	Alter ego	Amateur
At the top	Attractive	Authoritative
Authorized	Awe-inspiring	Boss
Boss-vibes	Bougie	Buffoon
Daring	Dazzling	Drop-dead
Effective	Effortless	Ego
Elite	Empty	Expert
Exploited	Famous	Fancy
Fearless	Flawless	Gargantuan
Genius	Glorified	Handsome
Honorable	Impossible	Legendary
Loveless	Low-key	Minimalist
Noteworthy	Outsmarted	Pathetic
Popular	Quick-witted	Remarkable
Renowned	Respect	Rookie
Sassy	Saucy	Scandalous
Sculptured	Smashing	Street-tough
Stronger	Strutting	Super-human
Superiority	Underestimate	Unstoppable

9. Selling Power Words

I decided to create a separate category for all those generic sale words that you might’ve seen like “Buy One Get One Free” or “50% Off.”

Why?

…Because they work. Period.

If you truly have a product that is valuable and you give them a legitimate reason why you only have a certain in stock…

Or if your secret report really does have a secret that works wonders for your clients…

Then people are going to want to know about it.

Here’s an example I found from Target below…

Try sprinkling some of these throughout your copy.

Rather I like to think of these words as the knockout punch.

Rile up your customer’s desires and then give them the finishing blow with one of these words below…

ASAP	Alone	Amazing value
Best	Blockbuster	Challenge
Connection	Easy-to-implement	Exclusive
Expires	Finally	First to know
Free preview	Free shipping	Guilty
Hack	Hurry	Imagine
Immediately	Introducing	Iron-clad
Last chance	Latest	Life-changing
Limited time offer	Listen up	Money-back guarantee
Never again	New!	No hassle
No risk	Only	Opportunity
Our	Performance	Powerful
Priority reservation	Pro tips	Psychological Tactics
Quick	Revealed	Revolutionary
Running out	Satisfaction Guaranteed	Sensational
Simple Fix	Special Report	Spoiler
Supercharge	Unique	Urge
Urgent	Us	We
Welcome	You	Your

10. Other Fun Words To Use In Your Writing

These are words that I came across or made up because they just sounded wacky.

Things that just roll off the tongue easily and make you laugh like “Bulky beefcake” or “Baloney.” Use some of these words to take boring copy into something readers read using the words below…

AF	Baloney	Bastards
Big-ass braid	Bit me on the ass	Bitchin’
Blue balls	Bombshell	Bone-shocking
Boogie down	Booze-loving	Boyf
Bulky beefcake	Burst	Butt ugly
Canoodling	Career suicide	Cheatsheet
Comeback kid	Cop-clobbering	Dark corner
Drama queen	Eaten alive	Ex-hubby
Explosive power	Extremely	Fat cat
Fatality	Flash	Forfeit
Freakishly	Goddamn	Golf ball-sized
Hog the spotlight	Honky-tonks	Hot shot
Howitzer shot	Hunk to chunk	Knock
Knocked off	Kooky	Liquored up
Looney-toons	Love rat	Mercy
Monster	Mother-effing	Narcotic
Pitch black	Primal	Pumping iron
Pussy-foot	RIP	Rough patch
Scratch the surface	Screenshot-worthy	Shake
Simple as ABC	Situationships	Sledgehammer force
Sneak peek	Squelch	Strippers
Stupid-simple	Torn down	Total flake
Trap	Tunnel rat	Undercover
Wickedly effective	Witch	Wraithlike

Where To Use These Power Words

1. Headlines
2. Sub-headlines
3. Product Names
4. Pop-ups
5. Landing Pages
6. Button Copy (Call to Action)
7. Testimonials
8. Email Subject Lines
9. Domain Name
10. Home page
11. Bullet Lists
12. Author Bio
13. Youtube Video
14. Book Title
15. Direct Mail
16. Conversations

1. Headlines

This is the most important place to start incorporating power words. 

You want your power words to grab the attention of the reader for a split second so that they can continue to read the rest of your copy.

This is how Ben Settle does it with his headline…

Using powerful words like “repeatedly,” “obnoxious slacker,” “most respected” that really draws your attention into who Ben Settle is.

Or like how Andre Chaperon does below…

“Flawed,” “Badass,” and “Dyslexic.” He only uses 6 words and he already painted a detailed description of himself for us to imagine. Talk about quality word choice.

Here’s another example of how Vogue does it below…

“Fighting” and “Ravaged” are powerful words to describe what these activists are trying to achieve. It makes it seems that they are fighting for a cause of utmost importance.

2. Sub-headlines

You can use power words not just in your headlines but also in your sub-headlines. Adding words to your sub-headlines is a way to help explain your headline and give your readers more information.

Of course, you first need to get them to read the headline before they read the sub-headline.

Look how Slack does it below…

Power and alignment to do my best work. Slack’s word choice tells me that using their product has the potential for me to do my best work.

Or you can use a long sub-headline like how Problogger does it below…

He goes into detail of how you can become a problogger using keywords like “make money blogging.”

3. Product Names

You can also use power words in your product names to give it a little shaking up for your audience.

Why buy regular ‘ol cardboard when you can buy durable cardboard.

Like how Lovoda does below…

The words “Marble Moon Drop” gives these earrings gives it a mystic feeling.

Or like what Envy Jewellery did below…

The word “eternity” gives this ring a bit more “oomph” to it.

4. Pop-ups

You can also add power words to popups.

People say you should add popups to your website because it can help increase conversions to your sites (which it does.)

But…

If you don’t have any convincing words to persuade your reader to sign up… then he’s probably not going to do so. So start adding some power words to them.

Here’s how Jon Morrow does it with his pop up below.

He also crams it with “cheat sheet” “viral” and “absolutely free” to insist that you can get this sheet that could potentially make your blog post see millions of viewers all for free.

5. Landing Pages

Landing pages are one of the primary spots to put power words in. You want readers to feel excited when they read your copy.

Like what Jay Abraham below…

He stuffs it with “power words” with his most powerful being “Leverage” and “Cram School” insisting that you will get so much knowledge into this new type of marketing to make more money.

Here’s what Tai Lopez does below…

The really strong words are “part-time” where he plays with your greedy glands and says you can make so much money as a marketing consultant part-time. 

6. Button copy (Call To Action)

This is probably one of the most important places to add power copy.

It’s the last stronghold of buyer resistance before they decide to sign-up and give them money to you.

And the key thing is to make it seamless and natural…

Like what Haus London does below…

Instead of “Get it now” they put “Reveal Code” to make it feel like there’s something more besides 10%. Something exclusive. 

Or another one like Jon Morrow below…

Instead of “”Click here,” he gets you excited about the possibility of making money with your blog and then ends it with “Yes, Show Me How!” continuing the excitement of the possibility of making money with your blog.

Or one from Live Off Your Passion below…

“Love” is a great choice because this is probably targeted to people who find a grind to their boring lives and want to do something fulfilling that they enjoy.

Here’s an email opt-in I like from John Carlton below…

The really strong power words here are the “Really Stupid Blunders” since you might be making mistakes but he really drives it home.

Guitar Center also uses power words below…

Words like “first to know” and “exclusive” are nice additions to their copy.

7. Testimonials

Having power words in your testimonial really takes it up a notch for amazing testimonials.

But it’s a bit tacky to ask people who have tried out your product “Hey can you include power words in your testimonial.”

The best way to do it is to make that product knock their socks off with so much value.

And then ask them to describe it honestly what they thought of their product.

You will probably get some raving customers doing that.

Here’s how Renegade did it with their diet book below…

His target audience wants a diet that makes them feel energized and eating what they want which this testimonial targets with “energized” and “good foods.”

8. Email Subject Lines

Email subject lines are becoming more important as more and more people are unsubscribing from their email inbox and making it cleaner. 

It’s harder to get noticed nowadays (you see the theme here?)

Here’s how Jonathon uses power words in his email below…

With words like “biggest and “blunders” makes you wonder what exactly that blunder was. 

Or here’s one from PropellerAds…

Highlighting this important ad policy update.

Or here’s one from Ben Settle that I personally like…

I wonder what he means by this headline…

9. Business/Domain Name

If you are having trouble coming up with a company name then it’s probably in your best interest to include a power word.

For example, here’s The Boring Company…

It really strikes you why they would label themselves as boring where the picture is something dull and lifeless. And it really does make you curious (especially since they sold flamethrowers before.)

10. Home page

Home pages are another nice place to add power words to your arsenal.

For example, this is what I found on Macy’s home page below…

Using words like “Celebration” “Extra” and “save big” might make me reconsider shopping again at Macy’s to hit up on these nice deals.

Or here’s one by Ramit Sethi below…

“Are you leaving money on the table?” I sure hope not.

Or here’s one by Tim Ferriss below…

Using words like “Annual” “best of” and 5-star reviews really shows that this podcast may be pretty amazing.

11. Bullet Lists

Adding power words is pretty important for bullet lists too.

When you write copy for your bullet list you want them to jump up and down excited for what you have to offer.

Like what John does with his Simple Writing System Sales Page below…

Honestly, this word choice really does pack a punch for writers like me. Using words like “creepy” “desperately and “mind-reading” are power words that resonate with the reader (giving it a double whammy.)

12. Author Bio

You can use it in your author bio if you are trying to guest post.

Like what Disha did for her article on how to find copywriting clients…

Words like “fantastic” and specializing” make you feel like she knows what she’s doing.

Here’s one from Faiz for his article on Shoelace (a new tech thing from Google)…

He seems to know his stuff if he’s claiming to be a craving techie. It also gives off a vibe that he’s relatable for people with similar interests.

13. Youtube Videos

You can use power words in your youtube videos (or be aware of them when you’re watching other youtube videos.)

Like what Alpha M does with his video below…

Using the words “REAL” makes it feel that he is going to show you something ordinary videos don’t show.

Or like Chewjitsu below…

HATE is such a strong word because some people don’t like drilling and want a way to improve without doing the boring stuff.

14.Book Titles

You also want to use it for your book titles.

Books are just a place where if no one is interested by your title they won’t bother to pick it up.

So it’s pretty essential if you want to make sales.

The miracle morning makes it seem like you won’t have an ordinary morning…

15. Direct Mail

Now not everyone can do this but direct mail is still very profitable nowadays.

With online as the big thing people are neglecting direct mail.

Check out what I received from The National Enquirer in the mail below…

Their power words make it seem like it’s an urgent matter to do this right now.

16. Conversations

And while you are talking to your friends (especially when you are telling your stories) it would be a good idea to shock them up with some fun words.

Or just talking inside your head like me below…

Conclusion

We talked a lot about power words.

Talking about how and why we should use copy words…

Different emotions that you can trigger with that massive list…

And even where to use them with some examples I found.

If you writing is in a rut, just take a look over these words for inspiration. Maybe a word here or two can jumble your mind and give you inspiration.

Tell me in the comments below which power words I missed. Maybe we can turn this into an ongoing list or something.

Which power words did I miss? Let me know in the comments below!