Topics
Find your topic.
Every guide and video, grouped by what it helps you do.
Paid social and ad creative
How winning ads are built and scaled on Meta, TikTok and YouTube: ad breakdowns, creative testing, static and video formats, and the metrics that tell you whether paid social is actually growing the business.
12 videos
Copywriting
Persuasive writing for ads, landing pages and websites: power words, headlines, about pages, testimonials and breakdowns of the classic ads that still teach the fundamentals.
8 guides · 15 videos
Email and SMS marketing
The bottom of the funnel: building a list, welcome series, abandoned cart and win-back flows, cold email, SMS and the best practices that turn subscribers into repeat buyers.
11 guides · 9 videos
Growing an online business
Finding your audience, segmenting customers, growing on YouTube and Twitter, running sales calls and choosing the tools that help a small online business grow.
4 guides · 5 videos
Productivity and mindset
Habits, routines, journaling, focus and discipline: what has actually worked for doing deep, creative work consistently.
10 guides · 31 videos
Keep learning
Get the next ad breakdown.
I break down the ads that work across paid social, CTV and Google, and what you can take from them. New breakdowns land on YouTube first.