Topic
Copywriting
Persuasive writing for ads, landing pages and websites: power words, headlines, about pages, testimonials and breakdowns of the classic ads that still teach the fundamentals.
8 guides · 15 videos
Videos
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16:54 minutesThat Film On Teeth by Claude Hopkins Breakdown #5
11:46 minutesZippo That Worked After Being Taken From The Belly Of A Fish Breakdown #4
11:26 minutesThe Man In The Hathaway Shirt Breakdown #3
25:17 minutesEugene Schwartz Legendary Ad Breakdown #2
12:44 minutesRolls Royce Ad Breakdown #1 - Anthony Nebel
15:32 minutes12 Copywriting Tips For Small Business Owners (And What You NEED To Do...)
16:15 minutesHow To Use Power Words To Boost Your Conversions
9:24 minutes7 Must Read Copywriting Books For Beginners
10:27 minutes5 Tips On Productive Writing Habits You Can Use Instantly
14:12 minutesHow To Write Copy For A Website (7 Ways To Think About)
13:59 minutesHow To Write Your About Page For A Website (A Complete Guide)
10:02 minutesHow To Write An About Page For A Website (6 Common Mistakes)
10:03 minutesHow To Write Copy For Facebook Ads (2019)
9:30 minutes7 Copywriting Tips For Beginners
7:00 minutes7 Copywriting Tips To Help Boost Your Sales
Guides
How to Write Conversationally: 5 Tips for a Natural Voice
How to write conversationally: read lines aloud as you type, start sentences with And or But, write headlines like speech and have a friend read it back.
How to Write Better Sentences: 14 Tips for Business Copy
How to write better sentences for business copy: 14 tips on rhythm, power words, facts, emotion and detail that keep people reading.
Copywriting Dos and Don'ts: 112 Tips for Copy That Sells
112 copywriting dos and don'ts from classic ad books: write many headlines, use specific claims, tell stories, add proof and use real urgency.
The 5 Most Persuasive Words And How They Lift Conversions
The most persuasive words in English, David Ogilvy's 20, and the tests behind them, like the copier study where "because" got far more people to say yes.
800+ Power Words For Copy That Converts (With Examples)
A list of 800+ power words in 9 categories, with real headline examples and 16 places to use them in your copy.
How to Write an About Page That Converts (With Examples)
How to write an about page for your business: frame it around the reader, lead with a clear headline, tell a short story, add proof and end with a CTA.
14 Copywriting Tips From the Masters You Can Use Today
14 copywriting tips from masters like Claude Hopkins and Joe Karbo: write simply, know your customer, edit hard, keep a swipe file and test your copy.
Gary Halbert 30 Day Challenge: My Daily Log and Lessons
The Gary Halbert 30 day challenge step by step: the 9 books to read, the classic ads to copy by hand, plus my daily log and what it taught me about copy.
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Get the next ad breakdown.
I break down the ads that work across paid social, CTV and Google, and what you can take from them. New breakdowns land on YouTube first.