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Ad breakdowns and playbooks.
What's working in paid social, creative and full-funnel advertising right now, usually in under a minute.
Now
Ads and creative strategy
5:18 minutesDo This BEFORE Running Ads (For Local Business Owners)
5:04 minutesMeta 3 Static Ads | Low Lift Evergreen Ads You Can Make RIGHT Now
1:59 minutesBe skeptical of ai prompting
0:55 minutesA simple video generated $46k in revenue
0:54 minutesTwo metrics for incremental reach
0:40 minutesFeeding Your Ad Account Like You Feed Your Body
0:33 minutesAvoid these simple mistakes when shooting video
0:34 minutesQuality over quantity of creatives
0:38 minutesAd review #1
0:50 minutesTips before you create your first ai video
0:39 minutesWhat’s multi-advertiser ads on Meta?
0:30 minutesEssential core flow for e-commerce
Archive
Copywriting, email and marketing
0:29 minuteshtml email tip
16:54 minutesThat Film On Teeth by Claude Hopkins Breakdown #5
11:46 minutesZippo That Worked After Being Taken From The Belly Of A Fish Breakdown #4
11:26 minutesThe Man In The Hathaway Shirt Breakdown #3
25:17 minutesEugene Schwartz Legendary Ad Breakdown #2
12:44 minutesRolls Royce Ad Breakdown #1 - Anthony Nebel
15:32 minutes12 Copywriting Tips For Small Business Owners (And What You NEED To Do...)
7:37 minutesTreat Your Customers With Respect (I thought it was common sense...)
9:42 minutesHow To Go From 0 to 100 Followers On Twitter for FREE
16:15 minutesHow To Use Power Words To Boost Your Conversions
9:24 minutes7 Must Read Copywriting Books For Beginners
9:45 minutesThe Mistakes I've Learned From My Awkward First Sales Call
10:27 minutes5 Tips On Productive Writing Habits You Can Use Instantly
6:45 minutesPrinciples of Marketing: Market, Media, and Message
14:12 minutesHow To Write Copy For A Website (7 Ways To Think About)
13:59 minutesHow To Write Your About Page For A Website (A Complete Guide)
10:02 minutesHow To Write An About Page For A Website (6 Common Mistakes)
10:03 minutesHow To Write Copy For Facebook Ads (2019)
9:30 minutes7 Copywriting Tips For Beginners
5:29 minutes5 Tips On How To Craft The PERFECT Guest Post Pitch Proposal
7:00 minutes7 Copywriting Tips To Help Boost Your Sales
3:32 minutesHow To Write Your Win Back Emails
5:32 minutesHow To Create An Abandoned Cart Email Series
5:46 minutes4 Ways On How To Get More Email Subscribers
6:03 minutesHow To Craft A Welcome Email Series Like A Pro
4:06 minutes5 Tips On How To Increase Email Subscribers
6:34 minutesHow to EXACTLY create that first perfect Welcome Email
4:11 minutes3 Psychological Reasons Why People Don't Open Your Emails
4:22 minutes5 Simple B2B Email Mistakes
Archive
Productivity and mindset
4:14 minutesThe Real Reason You Can't Concentrate
8:41 minutesHow to do affirmations
6:51 minutesHow I train for mental toughness
15:42 minutesHow to be grateful when life is full of problems
4:57 minutes3 Ways How To Be Happier
13:46 minutes5 Mindsets for Achieving Goals
9:56 minutesHow To Avoid Burnout As A Writer
13:26 minutesHow To Avoid Procrastination And Boost Your Productivity (Properly...)
6:43 minutesHow To Create Barrier Habits To Elevate Your Life
9:12 minutesHow To Get Into Deep Work As A Writer
3:27 minutesHow To Break A Bad Habit When All Else Fails
8:16 minutesHow To Cure Social Media Addiction
11:15 minutesHow To Quit Video Game Addiction (With This Unorthodox Method I Created Myself…)
9:27 minutes8 Surprising SCIENTIFIC Benefits of Meditation (That I've personally experienced...)
6:56 minutesOvercoming Self Doubt As An Entrepreneur (These Three Ways Will Help You Out...)
7:01 minutesDecision Fatigue: How To Improve Your Productivity And Stop Procrastinating
6:21 minutesEgo Depletion - Is Your Willpower TRULY Limited?
5:31 minutesHow To Journal To Reach Goals (And become more productive...)
9:57 minutesThe Journey To Self Growth (The 6 Steps Every Person Takes...)
7:05 minutesHow to Do Stuff When You Don't Feel Like It (And how to FIX that...)
14:05 minutesHow To Stop Manga Addiction (And how to stop reading manga...)
11:36 minutesHow To Become More Confident On Camera
10:51 minutesHow To Improve Your Body Language
10:08 minutesHow To Stop Your Legs Falling Asleep While Meditating Because of this ONE problem...
9:28 minutesHow Forgiving Yourself For Past Mistakes Improves Your Productivity In Life
10:24 minutesHow To Find Your ikigai (Your Life Purpose) With These Simple Steps
1:10 minutesWhy You Should Start A Morning Ritual
8:31 minutesThe Greatest (Worst) Moment Of My Life
8:47 minutesWhy You Should Define Your Goal (And How To Do It Properly)
9:47 minutesHow 20 Minutes of Meditation A Day Changed My Life
7:25 minutes10 Ways To SKYROCKET Your Productivity With Gmail
Archive
Life and everything else
0:27 minutesJuly 19, 2026
0:45 minutesApril 29, 2026
0:42 minutesHow long should you practice singing a day?
0:49 minutesHow much water for your voice?
0:29 minutesChatGPT + Starbucks song
0:49 minutesmost common question new singers ask
0:16 minutesit's steak time
9:11 minutesAre cold showers good for you?
0:08 minuteswhen you're a marketer
0:09 minuteswhen you have that roommate
0:07 minutesWhen its moving time...
0:15 minutesWhen it's almost your bedtime
0:10 minutessometimes you can't eat clean
0:08 minutesTroll YouTube Banner (officially updated)
0:16 minuteswhen you don't use video for your shorts
0:11 minuteswhen you forgot you had a deadline
0:16 minutesgot my homemade YouTube studio made
0:25 minutesWhen you forgot to turn on the mic for video
4:01 minutes16/8 Intermittent Fasting Results After 1 Month For A Skinny Dude
6:57 minutesHow much water should I drink a day?
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I break down the ads that work across paid social, CTV and Google, and what you can take from them. New breakdowns land on YouTube first.