Topic
Email and SMS marketing
The bottom of the funnel: building a list, welcome series, abandoned cart and win-back flows, cold email, SMS and the best practices that turn subscribers into repeat buyers.
11 guides · 9 videos
Videos
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3:32 minutesHow To Write Your Win Back Emails
5:32 minutesHow To Create An Abandoned Cart Email Series
5:46 minutes4 Ways On How To Get More Email Subscribers
6:03 minutesHow To Craft A Welcome Email Series Like A Pro
4:06 minutes5 Tips On How To Increase Email Subscribers
6:34 minutesHow to EXACTLY create that first perfect Welcome Email
4:11 minutes3 Psychological Reasons Why People Don't Open Your Emails
4:22 minutes5 Simple B2B Email Mistakes
Guides
How To Write A Cold Email That Gets Replies
How to write a cold email step by step: research the recipient, keep the subject line short, offer value, end with a clear ask and follow up after a week.
How to Build an Email List of Buyers, Not Freebie Seekers
How to build an email list that converts, using lead magnets, paid and organic traffic, sweepstakes, pop-ups, double opt-in and offline sign-ups.
SMS Marketing Best Practices: Opt-In, Timing and CTAs
SMS marketing best practices that lift conversions: get opt-in, text from 9am to noon, keep it to 1 to 3 sentences, use one CTA and make opting out easy.
18 Email Marketing Best Practices For More Conversions
18 email marketing best practices for more conversions, from split testing subject lines and segmenting by behavior to one CTA per email and list cleaning.
26 Meeting Request Email Templates, Rated And Reviewed
26 meeting request email templates for prospects, clients, colleagues, bosses and professors, with subject lines to test and an honest rating of each one.
Why People Don't Read Your Emails: 5 Psychological Reasons
Why people don't read your emails: bad timing for their mood, boring copy, missed pain points, emails too long for a phone and weak subject lines.
5 B2B Email Mistakes That Keep People From Replying
Avoid these 5 B2B email mistakes: robotic openers, pitches all about you, a free Gmail address, forgetting the reader and skipping research.
Best Email Marketing Services: Pros, Cons and Who Each Fits
Compare the best email marketing services, from Mailchimp and ConvertKit to Klaviyo, Omnisend and Drip, with pros, cons and the kind of business each fits.
Win-Back Email Campaign: How to Write One (With Examples)
How to build a win-back email campaign: learn why subscribers go quiet, segment by recency, frequency and order value, and send 2 to 3 personal emails.
Abandoned Cart Emails: A Step-By-Step Guide With Examples
How to write an abandoned cart email series that wins back shoppers: why they leave, how to collect emails, and three example emails to adapt.
Welcome Email Sequence Template: 7 Emails With Examples
A welcome email sequence template with 7 emails and an example of each, plus how to grow sign-ups, what goes in email one and how far apart to send them.
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