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Paid social and ad creative

How winning ads are built and scaled on Meta, TikTok and YouTube: ad breakdowns, creative testing, static and video formats, and the metrics that tell you whether paid social is actually growing the business.

1 guide · 13 videos

Videos

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5:18 minutes

Do This BEFORE Running Ads (For Local Business Owners)

5:04 minutes

Meta 3 Static Ads | Low Lift Evergreen Ads You Can Make RIGHT Now

0:45 minutes

MER vs ROAS: Why Platform ROAS Can't Be Trusted Anymore

1:59 minutes

Be skeptical of ai prompting

0:55 minutes

A simple video generated $46k in revenue

0:54 minutes

Two metrics for incremental reach

0:40 minutes

Feeding Your Ad Account Like You Feed Your Body

0:33 minutes

Avoid these simple mistakes when shooting video

0:34 minutes

Quality over quantity of creatives

0:38 minutes

Ad review #1

0:50 minutes

Tips before you create your first ai video

0:39 minutes

What’s multi-advertiser ads on Meta?

0:30 minutes

Essential core flow for e-commerce

Guides

Oct 18, 2026 · 2 min read

Ad Attribution Is a Black Box: How to Measure Ad Spend With MER

UTMs and click IDs get stripped and every ad platform grades its own homework. Here is how DTC brands can still tell if their ad spend works: MER, total revenue and a trend you can trust.

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I break down the ads that work across paid social, CTV and Google, and what you can take from them. New breakdowns land on YouTube first.

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