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Paid social and ad creative

How winning ads are built and scaled on Meta, TikTok and YouTube: ad breakdowns, creative testing, static and video formats, and the metrics that tell you whether paid social is actually growing the business.

12 videos

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5:18 minutes

Do This BEFORE Running Ads (For Local Business Owners)

5:04 minutes

Meta 3 Static Ads | Low Lift Evergreen Ads You Can Make RIGHT Now

1:59 minutes

Be skeptical of ai prompting

0:55 minutes

A simple video generated $46k in revenue

0:54 minutes

Two metrics for incremental reach

0:40 minutes

Feeding Your Ad Account Like You Feed Your Body

0:33 minutes

Avoid these simple mistakes when shooting video

0:34 minutes

Quality over quantity of creatives

0:38 minutes

Ad review #1

0:50 minutes

Tips before you create your first ai video

0:39 minutes

What’s multi-advertiser ads on Meta?

0:30 minutes

Essential core flow for e-commerce

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I break down the ads that work across paid social, CTV and Google, and what you can take from them. New breakdowns land on YouTube first.

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