Email and SMS marketing
3 Psychological Reasons Why People Don't Open Your Emails
People don’t really pay attention to the psychological reasons of WHY people don’t open your emails. I go over 3 reasons briefly for you to consider when you are writing an email to a potential customer. If you want more information I have written a blog post here… https://anthonynebel.com/writing/5-psychological-reasons-why-people-dont-read-your-email/
If you are interested in working together with me as your copywriter you can learn more here… https://anthonynebel.com/
Video Summary I go over 3 psychological reasons why people don’t read your emails. The problem is that people don’t really consider understanding what their customers go through. When you are able to understand their fears, desires, what keeps them up at night, etc. then it will be a WHOLE LOT easier to sell them the product.
Now the first mistake I see people do is they don’t consider the time and day of when they send their emails out. People are going to read an email on a Monday morning waaaay different compared to a Friday afternoon (that’s just the way work-life is in America…)
People have different moods when they see emails and depending on your customers it might be ideal to send it early in the morning or in the afternoon.
Now the second reason people don’t read your emails is that most people don’t want to read your emails. Let’s face it… we get bombarded from all sorts of emails trying to sell us something whether it be from Walmart, Target, Lowes, Costco, etc.
And we have so many emails that we really don’t want to read more UNLESS it provides entertainment or value.
The third reason people don’t read your emails is they don’t consider the other person’s mood when they read your emails. Now it’s not a big problem and we can’t control their emotions when they first open up your email but if your email has GENUINE value then they are going to read it.
For example, if my friend who made $1,000,000 before offered me to show me how to do it through an email…I will probably check out what he has to say in that email.
Let me know if you found this helpful in the comments below and if you want more future videos to subscribe above.
Video Link below… https://youtu.be/dp4FCsvweO8




