How To Create An Abandoned Cart Email Series

I teach you the basics of how to create an abandoned cart email series if you aren’t sure how to structure them.

If you want more information check out my blog post here: https://anthonynebel.com/writing/abandoned-cart-emails/

If you want more information on me check out my website here: https://anthonynebel.com/

How To Create Abandoned Cart Emails Video Summary

The purpose of abandoned cart emails is to re-engage your customers to remind them that they were shopping at your store and ask if they are still interested in buying.

Million reasons why they abandoned your cart.

Now I want you to focus on two types of people

1. Interested in your product and completely forgot when they left

2. People who were iffy but still interested in your product.

3. Compelling subject line

4. Good body copy

5. Picture of the items

The first email is something I call the reminder email. Give them a nudge to say that they forgot. You want to put

1. Personalization
2. Urgency (play by ear)
3. Put some sort of guarantee to reassure the customer
4. Questions that you can help them if they have any problems

It reassures the customer that you are there to help.

The second email is something you can do is everything in the first email + a discount. If it’s based on a price change they would be more likely to buy this,

I don’t really like this setup because it devalues your product because it trains your customers to buy based on a sale rather than the actual product.

So you can use testimonials or emphasize the guarantee or customer support.

You want to remind them again around 6-12 hours so it’s not spammy and think about the product.

The third email is everything in the first and second email and is the last email so you don’t think you are spamming them in 24 hours.

I send a big discount and I’ll still be profitable but not as profitable but if the price is a lot cheaper than they might buy it.

I like to call it the last-ditch effort.

1. Create a loyalty membership
2. Try testing different platforms (texting and messaging)
3. Instead of going for the final sale but go for their email instead

Video link https://youtu.be/syQ-DH4-yMo

#abandonedcartemails #emailcopywriting #copywriting