Copywriting
How To Write An About Page For A Website (6 Common Mistakes)
I talk about 6 of the most common mistakes I see when websites create their about page and how you can fix them easily. -Enjoy! Add me on insta/twitter: antnebel
Want to read an in-depth blog post instead? https://anthonynebel.com/writing/write-about-page/
Here’s more information about me: https//:www.anthonynebel.com
How To Write An About Page For A Website (6 Common Mistakes) Video Summary
I have seen many mistakes (like having no about page) And in this video, I am going to go over 6 common mistakes I see on about pages to help you avoid.
You see, people may have their reasons for not having an about page (lazy or don’t have enough time) but not having an about page hurts you more than having a so-so one.
When people are interested in what you have to offer and want to learn more about you, not having an about page creates this informational gap.
And that gap gives you a lack of trust where they can’t find more information on this person…
And when people don’t trust something… they aren’t likely to buy from it either (or join your email list or whatever)
- They Don’t Have Their Name or Picture
An about page is a place to describe who you are to your audience. Now it makes sense for people to have some sort of name.
Having no name or picture is okay in some cases (in case you don’t want to get too personal with your business) but you should have at least something.
Whether it’s a pen name or a picture that they can associate with the company, just anything for them to associate to.
- Your Writing Is Boring
Let’s face it. There are a million other things trying to steal our attention. That current Netflix series or that meme cat video on Facebook is probably waaay more interesting than your about page (sorry bud, but that’s the power of meme cats).
If you start talking like how you do in your resume starting with… “Hello, I am Maya Ortiz and I have been a freelance bookkeeper for 2 years. I hope to strive to create the best compatibility to ensure your success in your financial endeavors for your online business and blah blah blah…”
Okay, I might’ve gone a bit over the top in sounding robotic but you get my point. Don’t write boring! It’s okay to be a little funny. It’s okay to showcase how you are a dork.
What you should do instead:
Use copy where you use a casual tone and even throws a joke below…
- Using Only Video With No Text Underneath
It’s great that you are using video to showcase yourself or others but people like to read in different formats. I myself like to read things than watching a video while others would be more prone to watching someone in a video.
You want to at least have a CTA underneath the video.
Then that makes it okay.
- Just Rambling On And On And On
Now there’s a difference between rambling on and on with unnecessary information and writing long copy that strategically has a purpose.
No one really cares that you might have 2 dogs (although they will think you are a cooler person) or how you went to Cuba last summer to try out some authentic Cuban food.
You want to make sure that you don’t bore the readers into rambling everything about yourself.
The main reason why they checked your about page was to learn more about you for a potential problem you can solve.
…Or maybe you are just handsome like me and people just want to check out…
Although I prefer a shorter copy for my about page, having a longer copy for your about page is okay as long as it’s not boring.
5.Thinking an About Page Should Be All About Minimal Design
Now I personally prefer minimalistic designs because I want people to focus on the words… not on the design.
But…(and there are always exceptions)…
If you are someone who wants to showcase their design skills to potential customers then it’s alright to go all out with your about page.
Have a javascript Galaga game for your about page (where they shoot your about page to get a high score) or a futuristic funky design that SHOWS your personality.
- Not Having an about page
Not having an about page really shows to your customers that you haven’t put in a lot of effort to project an image.
A simple about page is almost always better than having no about page at all.
If you enjoyed this video (summary) subscribe to my channel to get notified on more marketing tips!
If you have any business inquiries message me at anthony@anthonynebel.com
