How To Write Your About Page For A Website (A Complete Guide)

I tell you how to write your about page for a business or website telling you specific tips you can apply immediately. -Enjoy~ Add me on Twitter/Insta: antnebel

Rather read it on a blog post? https://anthonynebel.com/writing/write-about-page/ Wanna learn more about me? https://anthonynebel.com/

How To Write Your About Page For A Website Video Summary

Your About Page Really isn’t about YOU… but rather about THEM. You want to make sure that everything that you write in your about page is designed for your readers to have a certain effect. That might mean if my audience is mainly business owners (which it is…) then I probably won’t talk about that rager I went to last Saturday. You also don’t need to write your entire autobiography on this page.

You want to be clear who this is targeted for.

It’s All About That Headline

A good place to start is you should focus on the main things you want to show in your headline like… Showing Benefits. Benefits. Benefits. And Being Clear.

You want your headline to showcase whatever you are trying to do. Sure… you can get away with an “About Us” but that’s pretty boring… (and people do not like boring.) Hint: You can also optimize your headline for SEO by working in the keywords you want to rank for. For example, a freelance bookkeeper who wants to show up for “freelance bookkeeper for online stores” could use a headline like “Why Online Store Owners Hire Me As Their Freelance Bookkeeper.”

Tell Me The Benefits! (What’s In It For Me?)

People are always looking for solutions for themselves. And the main reason why people would stumble onto your about page is that you may have a potential solution for their own problems. People are looking at how to benefit themselves… Which makes it a lot easier to structure our about page.

Whether it is entertaining or a tangible benefit you want to provide value to the reader. It’s even better when you are talking about yourself that you want to showcase how you helped other businesses. Then this would allow you to place yourself in the reader’s mind of “this is how he can possibly help me…” Or a product that could benefit them. Just demonstrate to people how you can help them with their problems after talking about yourself. And make them really understand the benefits.

Having A Clear Crisp Image People enjoy images. You know the ‘ol saying of a picture is worth a thousand words… Well, people like looking at pictures… So you should probably add a picture.

Tell Me A Story. I Like Stories. Storytelling is where it’s at! I’m telling you, people loooove stories. I mean… it’s literally ingrained into our society. Books, movies, TV shows, gossip, the news… All of these have a story element that draws us in. That’s why learning how to craft your about us page into a story not only can the audience empathize with, but also find it captivating.

Have A Clear Call To Action At the end of your about page, you want to have a call to action. Something that leads them to somewhere. Some possible call to actions are… Lead them into your blog Buy your product or service Follow us on Social Media Have them sign up for your email How to contact you

Here’s Why You Want To Have An Awesome About Page It Positions You As An Authority You want to position yourself as an expert in your subject. And an about page is a great place to position yourself as an expert. You can strategically brag about yourself in a way that doesn’t come off as bragging and get people to think “Wow… he knows his stuff…”

Free Organic Traffic When you have an awesome about page, there are going to be random people who stumble into your about page from time to time.

Sell Your Services/Products It gives you another chance to sell your services and products to your customers. Now it may not be the best place to hard-sell them onto a service (you can always test it out) but it gives you another chance to make a viewer take an action.

How To Increase Conversions On Your About Page Choose The Colors On Your About Page Carefully

Have A Navigation Clearly On Your Website You want an about page that is clear and easy to find which people can learn more about you.

Make Sure All The Good Stuff Are Above The Fold You want to make sure that the most important stuff is the first thing viewers see. When visitors pop up to your website the very first thing they see (without scrolling or anything) is considered to be “above the fold.”

Start Adding Testimonials To Your About Page The best way for you to get trust is by someone they know. The second best way is through testimonials where other people risked themselves to try out your service.

Include a video (And Maybe Focus On Teaching) You want to focus on having a wide range of media for different people as having different mediums for what they like since everyone likes viewing stuff in different formats.

And more… in the rest of the video teehee ;) (Or check out my blog post I linked above)

For business inquiries: anthony@anthonynebel.com